Why Brands Must Hype Their Way into 2020
Tech & Mobile on the Rise—Time to Jump In
We’re living in an era where you can’t escape your phone, and that’s great news for marketers who want to stay in the conversation. The hotter the digital surface, the wiser we need to be about what pops off the screen. The bigger the screen, the bigger the payoff.
Survey Snapshot: Branded Content Wins the Buy‑Off
- Age 18‑24, 1,000 UK folks surveyed by Green Park Content.
- 69% of them said they would actually grab a product after seeing it online.
- That’s not just a click—it’s a checkout.
How to Make 2020 Your Most Profitable Year Yet
- Think like a teenager at a candy aisle. Keep it fresh, funny, and totally relatable. If your content feels like a snooze button, you’ll miss the sale.
- Tap into mobile first. Remember: 70%+ of 18‑24 검색 is on a phone or tablet. Design with that ‘touch‑friendly’ mindset.
- Show, don’t just tell. Brands that use vivid storytelling in short bursts get higher engagement. A 20‑second video can be more persuasive than a 200‑word blog.
- Build community vibes. Encourage user‑generated content, run simple challenges, and let your audience feel like they’re part of the brand story.
- Use “AI” as a helper, not a replacement. Automate data capture but make sure the creative spark stays 100% human.
Bottom line: If you dance with the latest digital trends, keep your content as lively as a playlist, and give your consumers a chance to say “yes!”—you’ll turn 2020 into a profitable fiesta.
Presenting impactful digital experiences
Picture this: the e‑commerce boom of 2020
Back in 2020, people predicted a boom for online shopping. According to the well‑known data‑wizard Mary Meeker, the UK market jumped by 12 % year‑on‑year. That’s like having an extra bag of groceries in one’s cart every single month—some toast to that!
Gartner Digital’s “tech‑haystack” update
Gartner’s latest advertising digest listed 22 shiny new tech gadgets companies should eyeball for better digital experiences, media, messaging, and content. Think of it as a grocery list for the future—some items are already on the shelf, while many are still in the pantry.
What’s trending in the next 2–5 years?
- Personification (not to be confused with personality) – tailoring content to “customer segments” rather than “unique human beings.” It’s like giving everyone a name badge based on their favorite snack.
- Real‑time marketing – instantly adjusting strategies as shoppers click, scroll, or even abandon carts. Think of it as a digital “chameleon” that changes colors the moment a user’s cursor moves.
- Conversational marketing – talking straight with customers through chat, voice, or messaging apps. It’s as easy as tossing a friendly line into a chat box and watching the sales roll in.
Why has personalisation become the MVP?
Personalisation takes a crowd‑sourced approach: instead of targeting the individual, it targets a defined group, like “enthusiastic vegan bakers” or “late‑night gadget hunters.” Over the last few years, more brands have leaned on this to deliver the right products to the right screen—no more generic “You might like this!” slides.
Real‑time marketing has already found its groove
It’s a mash‑up of automation, personalisation, and real‑time analytics—powered by marketing stacks that track every click, pause, and scroll. Now, high‑maturity companies are using it to push tailored offers as soon as a shopper’s interest spikes. Basically, you get “wait, you’re looking at rain boots? Here’s a discount!” before you even finish scrolling.
Opportunities to capitalise on digital media
Digital Media Evolution: A 2020 Forecast
As 2020 looms on the horizon, it’s time to reassess the digital media toolkit that companies rely on. It’s not just about paid placements anymore – owned and earned channels are stepping into the spotlight, demanding a fresh look at strategies and budgets.
Powerhouses of the Digital Landscape
- Facebook is still the social media giant that folks can’t stop talking about. It’s not just about viral posts; it’s a revenue machine, up 1.9x from the first quarter of 2017 to 2019, hitting just shy of £20 billion.
- Google remains the undisputed king of search advertising. Between Q1 2017 and Q1 2019 its ad income leapt 1.4x, reaching a peak of around £35 billion.
- LinkedIn has quietly cemented itself as a professional marketing goldmine, proving that B2B brands still have a stake in the digital arena.
Investment is Surge‑level, Not Bump‑level
Research across these U.S‑based platforms shows that overall ad spend is climbing faster than a roller‑coaster in summer. Everyone is piling money into these juggernauts because the returns are real and sizeable.
Mobile‑First: The New Order of the Internet
- According to Merkle’s latest digital marketing report, 84% of all clicks today come from mobile devices or smartphones. The world’s quick‑tap culture can’t be ignored.
- The trend isn’t a fleeting buzz; it’s a steady rise that industries must ride. Think of it as a car ride through a canyon that’s getting steeper and more frequent.
Why Your Landing Page Needs a Mobile Make‑over
Picture this: a user finds your product on a phone, lands on a desktop‑only landing page, and leaves feeling like they’ve walked into a vintage museum from the 90s. Worse, they click away. The reality? Businesses that fail to design with mobile in mind risk a traffic free‑fall.
In short, if you’re still treating your site like a 2014 brochure, it’s time to give your mobile users the love they deserve and leave the old‑school vibes in the archive.
The nature of digital content
How B2B Companies Are Marketing Their Content (2020 Snapshot)
Recent research from the Content Marketing Institute spills the beans on what high‑achieving businesses are doing with their content strategies this year.
Key Takeaways
- 69% of the top performers have formally documented their content marketing game plan.
<li 44% run dedicated, centralised content teams that keep everything in sync.
<li 95% track metrics—yes, these companies actually measure how their content stacks up.
<li 88% put customer information needs front and center, ditching the pushy sales pitch.
<li 74% craft material that aligns with specific stages of the customer journey.
Why It Matters
When companies understand what their audience wants and can track performance, they’re not just talking—they’re making a real impact. This data shows that the smartest players aren’t shooting‑first, they’re listening first, then measuring, and then adjusting.
Bottom Line
Make your content strategy a documented, metric‑driven, customer‑first effort, and you’ll be on par with the industry’s best. Better yet, add a sprinkle of humor and lots of real‑world relevance, and watch those numbers climb!
What does this tell us?
The Digital Surge of 2020—and Why It Keeps Growing
2020 was just the start. The digital marketplace bounced back stronger than ever, and the momentum is far from over.
Growing Guts in E‑Commerce and the Big Three
- E‑Commerce is on fire—companies keep expanding their online storefronts, and sales numbers are climbing.
- Facebook, Google, and LinkedIn are still pulling in massive traffic, making it easier for brands to reach prospects.
- New tricks are emerging. Personification and real‑time marketing are getting swapped in for zesty, data‑driven campaigns.
Mobile‑First Marches On
Consumers are no longer glued to desktop monitors. Instead, they’re surfing the web right in their pockets. Companies are shifting gears from static ads to slick, mobile‑friendly experiences. More interaction, fewer clicks, and more sales.
Bridging the Gap Between Supplier and Consumer
As the distance shrinks, content marketing becomes king. Centralized strategies tailored to the new realities help businesses lower paid media costs. Think of it as a one‑stop shop for brand‑to‑consumer outreach.
Time to Ride the Wave
Digital trends are never standing still. Companies that hop on the trend train can stay ahead of the curve. If you’re still dancing around the digital frontier, it’s time to step up.
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