Online gaming company, 888 Holdings has acquired BetBright Irish betting platform for £15m, the deal will strengthen technology capabilities and support future development.
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BetBright’s Dublin office will be integrated into 888 Holdings. 888 will now have complete ownership of product development of casino, poker, sport and bingo.
Boss Itai Pazner, who took over as chief executive from namesake Itai Frieberger in January, said, “This acquisition of a high-quality and scalable sportsbook is an exciting milestone for 888.
“It gives the group the missing piece in our proprietary product and technology portfolio and will enable 888 to own proprietary, end-to-end solutions across the four major online gaming verticals.
“With 888Sport becoming an increasingly established and popular worldwide sports betting destination, we believe it is the right time to take ownership of our full sports betting proposition.”
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