Brits Prioritize Wi‑Fi Over Wires, according to BT’s Latest Research
BT’s new study shows that the average Brit now sees a dependable broadband connection as a bigger deal than getting a new gas or electricity plan.
Work‑From‑Home Confidence
- 78 % of office‑working Brits say that solid Wi‑Fi gives them the confidence to stay home at least part of the week.
- They’re aiming for a 3‑day at‑home / 2‑day office balance.
The Broadband Boom
- When it comes to upgrading stuff at home, 45 % of respondents would rather spend on all‑in‑one broadband than a new fridge (24 %) or a surround‑sound rig (20 %).
- More than half ( 54 % ) admit that choosing a dependable broadband provider tops anything else—even electricity and gas checks.
- Gas (26 %) and insurance (21 %) come in the back‑seat, while electric neither lags behind.
Family “Pain Points”
- A striking 34 % say that a dead Wi‑Fi or bandwidth hogs are the biggest irritant at home.
What BT’s Director Is Saying
Matt Hughes, Broadband & Home Director at BT says:
“As the country looks to return to the office in some form, it’s clear that having a reliable home Wi‑Fi connection is more important than ever, and a driving force behind many of the reasons Brits will work from home for at least part of the week.”
Hybrid Connect: Your Unbreakable Home Network
BT’s new Hybrid Connect plugs into the Smart Hub 2 and automatically flicks over to EE’s mobile network if the home broadband hiccups. If you’re on a wifi hotspot or a hard‑to‑reach spot, the device keeps your signal solid. Once the fixed line gets back, it switches back with no downtime.
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