Millions of Brits Plan to Cut Heating Completely This January Amid Rising Cost of Living

New Year, New Chill: UK Embraces ‘Thermal Thriftiness’ to Beat Heating Costs

As a frosty wave sweeps across the country, millions are picking up the latest money‑saving hack: Thermal Thriftiness. Think of it as a cozy, budget‑friendly rebellion against rising home heating bills.

What’s the Buzz?

A recent study by Swedish clean‑energy firm Aira—spurred by a survey on shifting social attitudes—shows that the UK is leaving heat on “duty,” or even turning it off altogether.

64% of respondents have vowed to keep the thermostat low for the whole first month.
7% are so determined to save that they’ve decided to turn off the heating entirely.
Nearly half of Britons (44%) expect the coldest living rooms they’ve ever had this winter.

Why the Sudden Cold‑Fiction?

While meteorologists predict an unforgiving January chill, the nation’s inner warmth is surprisingly cooling. People are simply adopting a new mantra: “Keep the heat low, stay cheap, still love my cat.”

What Does This Mean for Us?

It’s all about balancing £13.50 on a single-rail boiler bolt against an extra £28 a month in energy efficiency. And with two-fifths of the UK already planning an “extremely cold” home environment, the spread‑sheet apps have more feeling than usual.

Ready to Join the Chill?

Pick up your thermostat, set it a few degrees lower, and maybe snap a selfie in your half‑shivering living room—because who says you can’t be cool, literally.

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How Brits are Keeping Their Hues (and Hearts) Warm While Thinning Their Wallets

When the temperature drops, you’d expect the heat to spring into action, but many Brits are politely turning down the thermostat and going “mate, let’s see if we can survive this winter without it.” According to an eye‑popping study, 36% of respondents are already living under card‑shivering conditions by the end of February, even though 64% anticipate a chilly spell and 52% predict flu‑ish outbreaks.

What’s Keeping Them from cranking up the heaters?

High Energy Bills (76%) – the most cited complaint.
General Money Worries (47%) – not just the bills, but the whole budgeting drama.
Climate Concerns (24%) – a nod to the heat‑proofing revolution and the fact that European heating tops the CO₂ list.

Not All Cold‑Resistant Strategies are About the Thermostat

These hardy Brits have plenty of tricks up their sleeves to stay cozy:

68% cozy‑up with a dressing gown so wakey‑wakey.
67% stick to their beloved slippers.
66% layer up like a Marie‑Kondo of warmth.
65% keep extra socks on standby.
25% throw on outdoor gear—hat, coat, anything—to keep the chill at bay inside.

More Playful, Budget‑Friendly Ways to Warm Up

When it comes to cutting costs outside the heater:

25% are trimming grocery checks.
22% are squeezing funds out of clothes.
24% are shrinking leisure budgets.
9% prefer a comfy spot in public spaces—libraries, cafés, community centres.
3% are moving in with a family member to share the warmth.

Bottom Line: Resilience in the Face of a Pretty Cold Climate

Even with finances complaining louder than an over‑cooked kettle, Brits are adapting with wit and zeal. They show resourcefulness and ingenuity, proving that you don’t need a hot stove to thrive. So next time you’re thinking of raising that thermostat, remember you’ve got a whole pack of “stay‑warm” tactics ready to go—no AI required.

The clean-energy tech solution

Heat Pump Hype: Britain Is Shifting Gears on Home Heating

Imagine a breezy, low‑cost winter that doesn’t leave your wallet feeling cold. In 2024, more than 5.8 million Britons (that’s an 11 % jump) are eyeing heat pumps, the slick, electric alternative that promises to keep the home warm without burning through fossil fuels.

Scandinavian Success Story

Sweden leads as the heat‑pump champion. Known for brutal winters – winter temperatures have brushed record lows – the country has proven that a clean, efficient system can outshine old gas and oil boilers. The result? A happier home thermostat, a lighter carbon footprint, and noticeably trimmed heating bills.

The Old‑School Problem

Europe still runs 130 million households on gas or oil mounts.
In the UK alone… 25 million remain stuck with water‑heating waters.
Those old boilers pump in about 16 % of the UK’s CO₂ output.

Martin Lewerth, the chief CEO of Aira Group, puts it squarely: “Our research is a real‑world reminder that families are still battling skyrocketing energy costs and an over‑reliance on imported fossil fuels.” He keeps his tone upbeat – “At Aira, we’re selling the electrification dream, making heat pumps accessible, affordable, and hassle‑free.” A sleek all‑inclusive plan, monthly fee low enough that wallets won’t feel the punch.

Why Homeowners Should Care

Swapping a gas boiler for a heat pump isn’t just a fancy upgrade – it can cut heating spend by 25 % and slash household emissions by at least 75 %. If you go fossil‑free, that figure rushes up to 100 %. And the best part? No lifestyle overhaul required.