Nozzle.ai Secures a $2.6 Million Boost to Turbocharge Amazon Ad Tech
Think of Nozzle.ai as the Swiss Army knife for anyone selling on Amazon—only this one actually spins bikes out of data. The startup, born from UCL’s Computer Science Department, just wrapped up a round that raised $2.6 million (£2 million) from a blend of smart money: Parkwalk Advisors, The Angel CoFund (ACF), UCL Technology Fund, and a squad of e‑commerce‑savvy angels. The injection is set to help the company shoot for the stars while inviting big‑name brands and agencies to ride its AI‑powered platform.
What Nozzle.ai Does (And Why It Matters)
Designed by data scientists steeped in Amazon wizardry, Nozzle.ai is essentially a dish‑washing machine for your sales funnel—cleaning, filtering, and remixing data to boost performance.
- Operational Efficiency: Uses Amazon’s API ecosystem to turn raw transactional and media data into insights that cut costs and increase ROI.
- Deep Insights: Combines purchase history with ad spend data to deliver a panoramic view of which products and campaigns are winning.
- Continuous Media Spend Optimisation: Dynamically adjusts bid strategies so brands never overspend on PPC—think of it as a GPS that always knows the fastest route.
For brands and retailers, these tools translate directly into market share and higher profitability on the world’s biggest online marketplace.
UCL’s Legacy & How It Helps
UCL is in the same league as deep‑learning powerhouses like DeepMind—so it’s no surprise a spin‑offline start‑up grows into a market‑shaking venture. Their knack for molding cutting‑edge science into profitable products is now the backbone behind Nozzle.ai’s AI stack.
Funding Roadmap
- Recruit the best talent across every department—marketing, sales, and engineering.
- Expand core offerings: advertising audits, customer analytics, and automated bid management.
- Scale up adoption with sellers, brands, and agency partners worldwide.
CEO and Co‑founder Victor Malachard says, “This capital will let us hit new retailers while deepening our support for current customers. By blending machine learning with transactional data, we’re giving brands a playbook to dominate Amazon’s fast‑moving market.”
Already in Play with Over 100 Clients
Major multinational brands, plus top agencies such as Omnicom and Interpublic Group (Reprise and J3), already rely on Nozzle.ai’s tools. Here’s what one of our users had to say:
Achal Patel, co‑founder & CEO of Valumeds and Cabinet Health, shares:
“Amazon is our lifeline. With Nozzle.ai, we nailed our customer lifetime value and discovered repeat‑purchase patterns. That lets us set smart ACoS break‑even points, reallocate SEO and ad budgets, and launch a premium brand—Cabinet—with confidence. Now we’re sprinting past competitors, staying profitable, and expanding our footprint on Amazon.”
Word from the Investors
Neil Cameron, Investment Director at Parkwalk, enthusiastically notes, “Nozzle.ai’s blend of ML and data is a game‑changer for e‑commerce. We’re thrilled to back this next stage of growth.”
Tim Mills, Managing Partner of ACF, adds, “UK companies like Nozzle.ai are turning data science into real‑world value. Their tech helps sellers tap into untapped potential on Amazon. With this funding, we expect a global surge.”
David Grimm, Investment Director at UCLTF, reflects, “During COVID‑19, Nozzle.ai’s algorithms helped clients stay agile as consumer behaviour flipped. We’re proud to support them as they next level up.”
What’s Next
With this sweet slice of funding, Nozzle.ai plans to fortify its product suite, roll out refined ad‑management features, and expand worldwide—i.e., from London to Los Angeles, from capital cities to small start‑up hubs—all while keeping its playful, human‑centric tone that feels like a chat with a really clever friend.
