Onfido’s Q3 2020 Sales Takeoff
Onfido, the identity‑verification powerhouse, just blew up the sales charts in Q3 2020. Sales jumped a staggering 82 % year‑over‑year, and the company welcomed 103 brand‑new clients—more than double the fresh customers it landed last year. The surge? Mostly redirection from rival providers, especially in the U.S., where sales exploded by 237 %.
CEO’s Warm‑Hearted Vision
Husayn Kassai, CEO and Co‑founder, summed it up: “We’re on a mission to make the world more open, with identity as the key that unlocks opportunities for everyone. We’re expanding access, creating chances for people to connect with the services they need, and making sure the process feels fair for everyone.”
He added that the quarter’s strides included:
- Making the product more enterprise‑friendly.
- Improving fairness for people of all ethnicities.
- Believing these tweaks will turbo‑charge future growth.
High‑Profile Partnerships Fuel Demand
Onfido has teamed up with leading Identity Access Management (IAM) players, which has hooked a lot of big‑name clients:
- Forged deals with ForgeRock’s HubCity Media.
- Secured contracts with Salesforce and Okta customers.
- Co‑hosted an e‑voting roundtable with Okta.
- Integrated into Auth0’s Marketplace—the go‑to platform for enterprise developers.
- Launched a Salesforce AppExchange app, letting users slot Onfido’s verification straight into their workflows.
Tech Milestones: Bias‑Friendly Innovation
Onfido’s FaceMatch algorithm, which checks who owns an ID, hit a market‑leading accuracy rating—10× better than its predecessor and the fairest version yet across all ethnicities. This effort earned it the “Best Innovation in Algorithmic Bias” award from CogX.
Gartner’s 2020 Market Guide for Identity Proofing put Onfido on the spotlight, noting that “clients are now far more interested in understanding how vendors measure demographic bias and whether they’re actively addressing it.”
Takeaway
With a solid growth curve, strong partner network, and a high‑precision, bias‑averse tech stack, Onfido is not just verifying identities—it’s sculpting a fairer digital world.
