Samsung UK unveils Pioneers initiative to empower women in tech

Samsung UK Launches “Samsung Pioneers” to Fight Gender Inequality in Tech

Samsung UK’s fresh initiative, Samsung Pioneers, is a kick‑start to bring the UK tech community together around a single, powerful narrative: women deserve a seat at the table.

What are Samsung Pioneers?

The programme is a series of events—think face‑to‑face and virtual panels, roundtables, and networking mixers.
Each gathering unites the country’s most outspoken tech leaders and passionate advocates for women in tech.
The goal? Push for real change by engaging brands, NGOs, businesses and senior executives who can help shift the culture.

The First Event – A Virtual Talk on Ada Lovelace Day

Held on Ada Lovelace Day, the inaugural discussion was a candid, lively conversation between speakers and the audience. Topics ranged from:

Progress in gender equality over the last decade.
Current and emerging obstacles for women.
How COVID‑19 has amplified underlying biases.

Voices from the Top

Jacqueline De Rojas – President of TechUK – said:

“Most women in tech face challenges or discrimination. That must stop. We’re watching this sector grow, and it’s high time we create a digital future that works for everyone.”

Tess Smillie – Vice President, People at Samsung UK – added:

“The pandemic has doubled the juggling act for working women. While incremental progress is happening, the pace must accelerate—especially when business success and gender equality are so clearly linked.”

Powerful Tips for Women in Tech

These industry leaders shared actionable advice and personal insights. Here’s a taste:

Be authentic: “When you keep it real, pressures can’t bring you down.” – Jacqueline de Rojas
See failure as a learning step: “You either win or learn.” – Jacqueline de Rojas
Embrace femininity: “Speak up, be loud, and never apologize for who you are.” – Tanya Weller
Mentor and collaborate: “Become a job creator, not just a job seeker.” – Hadeel Ayoub
Support each other: “Shared experiences are priceless.” – Tess Smillie
Own your style: “Don’t change who you are to fit feedback.” – Tess Smillie
Define purpose: “Say yes to opportunities—you’re ready.” – Sharon Hegarty
Seek mentors: “Open your door to chat and advice.” – Professor Sally Eaves
Speak up: “Ask for the promotion, the salary, the change.” – Nida Choudhary
Champion yourself: “No one can lift you higher than you do.” – Nida Choudhary

More Than a One‑Off Event

Samsung’s gender equality promise stretches far beyond summits:

Back‑to‑School programmes where employees visit classrooms to talk about tech careers.
Code Camps and partnerships that give women in the workplace extra skill support.
Global Diversity Practice and Everywoman initiatives that back a workforce that looks like our communities.
Upcoming company‑wide diversity reviews, conscious inclusion training, senior‑leadership workshops, and a roster of resource groups for all employees.