Small Businesses – Seize the Moment for The Shift

Fiverr’s “The Shift”: Turning the Digital Tides for Real‑World Businesses

Today, Fiverr International rolled out a brand‑new resource hub called The Shift. Think of it as a one‑stop shop where businesses can not just find a website developer, but also get real‑world case studies and expert advice to survive the digital revolution.

Why the Buzz? Brick‑and‑Mortar Under Pressure

COVID‑19 hit malls and storefronts harder than a pizza delivery in a rush hour.
It’s a slow‑burn crisis—no relief in the distant horizon.
Fiverr steps in like a superhero, offering a digital toolbox so these local legends can keep the economy humming.

“Getting Online Doesn’t Have to Be a Nightmare”

Gali Arnon, Chief Marketing Officer at Fiverr, said: “Businesses everywhere are grappling with the pandemic’s impact, and the thought of having to completely reinvent themselves online can feel like a daunting experience.”

She added: “We’ve been supporting small businesses for over ten years. No matter the industry, size, or budget, our platform can match the right talent to keep their brand’s vibe alive—just online, but still unmistakably authentic.”

Takeaway for the Rest of Us

Get your digital makeover with Fiverr’s Shift—no middle‑management stress.
Empower your storefront with a true online identity, not a generic copy‑cat.
Survive the storm and exit stronger—because digital transformation isn’t a hurdle; it’s a launchpad.

Bottom line: The Shift is not just a tool—it’s a lifeline. Get ready, get matched, and let your business rise like a phoenix from the ashes.

Build a website: The easiest way to start your digital journey

Launch Your Site Without Breaking a Sweat with Fiverr’s New Matchmaking Magic

Think building a website is a jungle? Fiverr’s fresh, high‑touch tool turns that jungle into a guided walk.

How It Works (It’s Really Easy)

Tell Them What You Need: Drop your design vibe, must‑have features, and some persona so the system knows exactly what you’re after.
The System Learns: It scans a sea of web‑dev wizards for the perfect fit.
Meet Your Match: A single freelancer becomes your project coach, guiding you from concept straight to launch.

Why it’s a Total Game‑Changer

For newbies, this feels like having a buddy who speaks in plain language and can’t leave you hanging. No more searching for the right talent on your own—just a friendly hand that steers you through every step, making the whole process a breeze.

Ready to Hit “Publish”?

Sign up, describe your dream, and let Fiverr’s matching engine pair you with the right designer. You’ll finish the project with confidence, humor, and a brand new online presence—happy and thriving!

Lessons learned: See how others did it

How Companies Turned a Crisis into a Comeback

During the “big shift” that swept the globe, a handful of businesses jumped right in to fight the pandemic’s blow. Here’s a look at two standout stories that prove ingenuity, a splash of humor and some freelancing magic can turn a stumble into a marathon.

Lavender: Turning the Page to Telehealth

Imagine launching a telehealth startup and then having the world go whoaa! It’s exactly what Lavender faced. With the pandemic hitting, they had to pivot faster than a cat on a laser pointer.

Need a digital makeover: The co‑founder, Brighid Gannon, said: “We were a business that had to pivot and quickly get off the ground, so we knew we needed experts to help us not just go online but bring in more traffic.”
Freelancers to the rescue: A cast of Fiverr’s SEO specialists was assembled. Think of them as the digital wizards who waved their magic scrolls.
Results that screamed louder than a choir of dogs: By late‑May 2020, bookings blew up by 400%, and by July they surged another 500%. When patients start googling “quasi doctor” and find Lavender, the grad‑like surge proves the SEO strategy is working.

Rooted: Turning the Garden Inside‑Out

A direct‑to‑consumer indoor plant company, Rooted, saw its physical showrooms decline like a wilted fern. Their solution? Turn every customer into a plant‑seeking hero.

Retired brick‑and‑mortar: Retail stores closed and the focus shifted to an online shop; originally only 10% of their revenue came from e‑commerce.
“Find Your Plant” quiz: A team of Shopify developers, UX pros and illustration artists assembled a fun quiz that matched users with their perfect pothead match.
Lead‑gen hero: The quiz acted as a lead‑generation engine, steering prospects straight to the checkout.
All‑in on the digital frontier: Today the entire shop accounts for all of Rooted’s sales—no more tepid in‑store traffic, just sunny online success.