Sideshow Levels Up: Swaps Thumbs Up for Conversion.com
“We’re not just a marketing crew, we’re the squad that puts the ‘fun’ in ‘fundamental’!” – Tony Hill, founder of Sideshow, says.
Why This Merge Matters
- Headcount jump: from a tight‑knit crew to a 250‑strong powerhouse.
- Revenue boost: a tidy £30m bump that puts Sideshow in the same league as the big names (S4, Stagwell, You & Mr Jones).
- Tech‑centric DNA: Both firms love data, persistence, and treating marketing like a science experiment.
Clients That Make Us Proud
Sideshow’s Portfolio
- BT, Experian, KFC – “We’ve got their feeds and feeds keep them happy!”
- HSBC, Tesco, EDF Energy – “Turning numbers into stories, one click at a time.”
Conversion.com’s Champions
- Canon, Domino’s, Facebook – “From pixels to pizza, we tweak the experience.”
What the ‘Experimentation’ Agency Says
Stephen Pavlovich, Conversion’s CEO, takes a moment to brag, politely: “Culture has always been our secret sauce.” He sees Sideshow’s mission as a perfect match for pushing boundary‑breaking data experiments.
The Industry Side‑Note
Waypoint Partners, the growth experts behind the sale, added a sprinkle of prophecy: “The whole marketing world is frayed; this merger is a stitch that could unify values and zest.”
Strategic Future
- Data & analytics, digital transformation, Amazon services, media – “We’ll sniff out the next big thing.”
- Get it from the culture – “Only a shared vibe makes collaborations rock.”
Final Lineup
As Tony Hill puts it, “We’re ready for the next chapter. It’s time to roll up our sleeves, acquire, and curate the future of marketing.”
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