Roomix: A Fresh Take on Family Furniture
Founded in 2022 by Shona Chalmers and Mark Apter, Roomix sprouted from a simple yet powerful idea: home upgrades that don’t break the bank.
From Zero to Hero
The idea launched into the world with a crowdfunding blitz that pulled in over £200k. Soon after, the venture‑capital crowd hopped on board – think Fuel Ventures, Along with a fresh wave of angel investors from Simply Scaling and Syndicate Room. The latest round? A mix of new and long‑time backers, all eyes on the next big thing: custom furniture that grows with you.
What Gets Your Home Looking Good (and Staying Good)
- No inventory. Every order is freshly built from scratch.
- Made-to-order. Your sofa, desk, or crib gets a personal touch.
- From workshop to doorstep. Roomix’s nationwide network of joinery artisans ensures fast, low‑waste delivery.
- Designed for life. Think toddler‑safe, space‑flexible, family‑friendly—ready for every stage from nursery to home office.
A Customer‑First Portfolio
The company’s hit lineup? Toddler‑Montessori furniture that can be customised, upgraded, and honed as little ones grow. Think safety features that adapt, designs that can morph into a playroom or a workstation, all built to tickle durability. It’s furniture that laughs with you, not just stands beside you.
How the System Works
Unlike traditional retailers that pile up stock, Roomix’s tech‑first approach connects you instantly to a vetted network of UK and European artisans. The Supplier Portal keeps the workflow slick: markup, build, and translate your vision into a real piece—all at a price that makes sense and a time that feels like a breeze.
The Fresh Look
Roomix just rolled out a brand‑new website and a slick rebrand, positioning the brand to sprint ahead in the custom furniture arena. With a growing fanbase and a clear angle on sustainable, family‑friendly design, the company is primed to ride the next wave of market changes.
Co‑founder Shona Chalmers on the Mission
“Our goal was simple, but ambitious,” Shona says. “We wanted to make gorgeous, personal design easy for families while offering a real stand‑up to fast‑fashion furniture.”
She adds, “Our tech connects artisan workshops all over the UK and Europe, letting us bring top quality, full customisation, and affordability faster than ever.”
She’s also gearing up to expand our maker network, fine‑tune educational outreach, and keep tinkering with family‑first designs—all powered by the latest funding.
Stay in the Loop
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