Swiss Timepieces Brace for Price Surge as Trump Tariffs Loom

Swiss Timepieces Brace for Price Surge as Trump Tariffs Loom

U.S. Tariffs Could Push Watch Prices Higher – What Watches of Switzerland Says

Watches of Switzerland (WoS) is sounding the alarm. The 10% U.S. tariff hike on European Union goods is expected to nudge prices upward for luxury timepieces and jewelry sold across the Atlantic.

What’s Happening on the Retail Front?

  • Wholesale partners in America are already seeing mid‑single digit price rises on their ranges.
  • WoS notes that the full impact remains uncertain as U.S. tariff rules are still evolving.

Team Updates

The company keeps close tabs on its brand partners, but currently it’s too early to pin down the long‑term sector effect of these changes.

“We’ll give you a more concrete update on 2025‑26 forecasts once the picture sharpens,” say the WoS leadership team.

CEO Brian Duffy On The Big Picture

Brian Duffy, chief executive of WoS, shares a quick market snapshot:

  • U.S. operations just crossed the $1 billion revenue threshold – a milestone lifted by acquiring Roberto Coin Inc.
  • Growing markets in the UK are rebounding as trade conditions stabilize.
  • While the macro economy is a bit shaky (plus looming U.S. tariff concerns), the company’s diversified portfolio holds up strong.
  • The open showroom pipeline and upcoming growth projects keep the wheels turning in the luxury sector.

Key Takeaway

Despite tariff uncertainties, the WoS team stays confident. Their laser focus on diversified business lines, showroom expansion, and premium brands keeps them ready for whatever the trade agenda throws at them.

Stay tuned for more updates — because who doesn’t want to know how the tick‑tick future of watches looks?