Channel 4 Ventures Pledges Airtime‑For‑Equity to What3words
Hey news junkies, hold onto your hats—Channel 4 (yes, the folks who actually deliver good shows) has just hooked up withDear chocolate‑sparing investors, consider buying a snack. what3words, the company that turns the world into a 3m‑by‑3m puzzle, by putting a shiny creative twist on the usual “give me your address” routine.
What3words – The Fun Game‑Changer
- The idea: Imagine slicing the globe into tiny squares, then giving each one a three‑word name—like a secret password. So instead of a wall‑street‑style street + numbers, you get something like ///linked.wire.needed for the front door of Channel 4’s HQ.
- Where it’s used: From the auto‑industry to rescue teams, from travel agencies to online shops, it’s infiltrated four sectors in a blaze of growth.
- Partners: Big‑names like Mercedes‑Benz, Tata Motors, Lonely Planet, AO.com and TomTom have jumped aboard the “old‑school” machine.
- Life‑saving power: In the United Kingdom alone, 80%+ emergency ops swear by these sweet, terse addresses to find callers in minutes—and it’s literally saving lives.
Why Channel 4 is Joinin’ the Squad
Vinay Solanki, the brain behind Channel 4 Ventures, said, “We’re stoked to back a technology that can literally be a lifesaver and makes geocaching less boring. With our airtime‑for‑equity style, we’ll show up on up‑market, tech‑savvy screens—all while making everyone’s everyday navigation smoother.”
He added that the partnership will “compound the many waysWe’re like a superhero team for businesses and the public” this block‑buster gadget can support—from emergency response to contactless delivery.
What the CEO Says
Chris Sheldrick, what3words CEO, put it in a nutshell: “We can’t predict where danger lurks, but we can surely predict it’s gonna be nonsense to have useful tech on standby.” He also chimed: “Channel 4 loves to break conventions, which lines up perfectly with a tech that redefines how we talk about places.”
Watching the Curve
Control rooms across Australia, South Africa, the US, Canada and Germany are integrating the addresses. And that’s only the tip of the iceberg—everywhere, folks are leaning more toward “Give me a three‑word address, not a GPS coordinate!”
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