EURO 2025: A Shopping Bonanza for the Women’s Game
Forgot that the football world’s biggest splash this summer is all about the Women’s Euros? VoucherCodes.co.uk’s latest spending blueprint says a whopping £851.6 million will be pumped into the UK economy. Fans will be popping open shop risers (⊱≈£593.4 m) and filling their picnics at bars and bistros (≈£258.3 m) as they gear up for the showdown from 2 July to 27 July.
How the Numbers Add Up
- 19.7 m viewers will be glued to the TV at home.
- 15.2 m numbers scheduled to buy retail goods online or offline – that’s 22 % of the whole UK population turning into shoppers.
Food, Gear, and Gimmicks
The biggest spenders are going straight to their cupboards:
- Food & drinks will rake in ~£441.8 m for supermarkets, convenience stores, and other grocery giants.
- Sportswear gets ~£57.6 m – fans are ready to squad up in team‑printed tees and neon leggings.
- Electronics accounts for ~£43.7 m – think extra cables, event‑timed lighting, and those ultra‑streaming sound systems.
- Match‑day merch brings in ~£29.3 m – gummy bears, whistles, all that jazz.
- Decorations and Christmas‑tree‑style banners add ~£21.1 m.
Timing That Makes Wallets Smile
It’s Switzerland this year, which everyone should note: most games light up evenings and weekends – a drastic shift from the 2023 Women’s World Cup where early‑morning kicks gobbled up retail power. Because of that prime‑time rhythm, shop‑going fans are projected to spend an extra £129.5 m – pushing the total higher than the 2023 World Cup spend of £463.9 m.
But realistic to admit? The Women’s Euros still fall short of the Men’s 2024 Euros where the totals hit £2.14 bn – a gap of over £1.55 bn. The viewership numbers just don’t compete, but that’s not the end of the story for retailers.
Retailers, Strap Your Bags
Michael Brandy, Senior Commercial Director at VoucherCodes.co.uk, throws out a pep talk:
“Retailers can get the girl‑power all the way into their stockrooms.”
A sunny summer, affairs of the sort, and England’s stance as joint favourites – all are the fire‑starter for fans to take out their wallets, all comfortably from home! The tournament’s family‑friendly vibes mean most fans will munch on victory while cheering for their squads without ever broadcasting from the terraces.
He wraps it up with a winning tip:
“Offer massive value and top‑notch customer service. With countless competitors spamming Euros‑gear, slashing offers or giving freebies can tip the scales to your side and keep loyalty rolling.”
