Ready to Reopen? Licklist for Business is Turning the Tables on Loyalty
When the pubs, restaurants, hotels and cafés are about to open their doors again on July 4th, a tech start‑up is rolling out a game‑changing mobile ordering system that promises to rewrite the playbook on customer loyalty.
What Licklist for Business Brings to the Table
- Mobile ordering & takeaway integration – Three enormous technology stacks, capable of handling over 300 venues by the 4th of July.
- Zero upfront costs – No install fees, no monthly charges, no long‑term contracts.
- Data‑driven marketing – Every order is a goldmine for personalized promos, like “Pizza lovers, grab a discount on your next slice!”
- White‑label, brand‑consistent apps – The interface can be fully branded, giving patrons a seamless experience.
- Exclusive safety tools – Partnered with LocoSoco to offer sanitising, distance‑awareness and thermal‑monitoring solutions.
Brad Nobbs – The Visionary Behind the Shift
“When COVID slammed the doors shut, we had to pivot fast,” says CEO Brad Nobbs, co‑founder of Licklist for Business. “We shifted our focus to help pubs, cafés and hotels jump straight into the post‑pandemic era.”
He highlights the untapped potential: “Mobile ordering not only cuts down on hand‑to‑hand contact but, more importantly, captures data that venues can infinitely repurpose. Imagine tailoring promotions to people who’ve already shown they love your pizza – that’s pretty clever marketing right there.”
Why Takeaway Will Stick Even After Reopening
Pubs are running at 30‑50% capacity right now, but “takeaway is simply the extra sales channel that doesn’t disappear when people return to dine in.” Nobbs explains that:
• For smaller venues, platforms like Just Eat and Deliveroo can be a dead weight – their fees eat into margins.
• Handling orders via the phone is a drudge – you need someone to take the call, log it, and then pick up the phone again.
• Licklist’s tech streamlines everything, adding a data advantage and a loyalty boost.
White‑label Winner
Both the mobile and takeaway modules can be white‑labelled for each venue, ensuring a branded, cohesive customer journey. This consistency is a boon for reputation and retention.
The Economics Behind the Freedom
Because the platform is transaction‑based, Licklist charges a small fee: 1.5% of the order plus 20p. Most venues offset this by adding a modest surcharge to the order, about 50p. The absence of monthly or installation fees means businesses can stay flexible – “who knows what the hospitality scene will look like in the next 3–12 months?”
Brad notes that many owners fear tech overreach. “That’s the myth. We’ll get them set up for free and hold their hand until they’re comfortable. Then they can leverage data to boost loyalty.”
Partnering for Safe Sips
Licklist for Business has teamed up with LocoSoco, delivering a suite of hygiene and safety solutions:
- Sanitising booths
- Smart distance‑awareness tech
- Thermal recognition gear
It All Started In the Nightlife
Nobbs kicked off Licklist in 2015 after recognizing tech’s potential while running nightlife events. “We built the whole platform from customer feedback,” he says. “If you have an idea, tell us, and we’ll make it happen.”
Looking Forward
The horse has left the barn: venues are already gearing up for July 4th, and the team is busy ushering them into this new era of marketing and loyalty. “It’s been hectic lately – we’re getting venues set up, and we can’t wait to help more places thrive in a world that prizes data and personal touch.”
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