Camping is No Longer a One-Size-Fits-All Experience
In 2025, the Camping & Outdoor Hospitality Report by Kampgrounds of America (KOA) reveals that each generation is shaping the outdoor travel scene in unique ways.
Tech- Savvy Millennials
Millennials, equipped with smartphones and streaming services, are seeking:
- High‑speed Wi‑Fi in campsites
- Mobile check‑in and digital reservation systems
- Social media activation and experiential sharing
Nature‑ Loving Boomers
Boomers are prioritizing:
- Comfortable, low‑impact tent options
- Guided walks and wildlife education
- Health‑focused outdoor activities such as yoga and mindfulness
Gen‑Z and Emerging Young Travelers
Gen‑Z and young travelers are adding:
- Eco‑friendly gear designed for sustainability
- Interactive camping experiences using AR and VR
- Community cook‑outs and nighttime storytelling
All Generations Share One Common Goal
Regardless of age, every group is reinventing camping by blending technology, comfort, and nature. The result is a more personalized, inclusive outdoor travel experience that meets the distinct wants and needs of each generation.
Gen Z: Glampers
New Campers Focus Shift Toward Gen Z
KOA’s latest data reveals that Gen Z and Millennials now make up 61% of all new campers. Their trend highlights a pronounced desire for comfort and convenience.
Gen Z’s Glamping Trend
- 44% of Gen Z campers are likely to stay at a glamping resort
- 25% would choose to rent gear from a campground
Boomers Lag Behind
- Only 6% of Boomers would rent gear from a campground
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Millennials: Tech-driven destinations
Tech‑Powered Millennials Lead the Campgrounds
Digital Planning at Every Zip Code
71% of Millennials tap AI or online tools to design their journeys, according to KOA’s latest data.
Pet‑Friendly Trailblazers
- 61% of Millennial campers bring their dogs to the trails.
Work‑Leisure Hybrid
Millennials are the most inclined to blend work with camping trips; many extend their stays by accessing WiFi on campgrounds.
Gen X: Classic family campers
Gen X Campers Embrace Classic Outdoor Traditions
The latest insights from KOA show that Gen X travelers are still drawn to the timeless comforts of park camping. When asked about their preferred gear, 54 % of Gen Xers opt for tents, a clear nod to the tried‑and‑true campsite experience.
Family Time Trumps Other Motivations
- 52 % of Gen X campers cite “spending time together with loved ones” as their top reason for heading out
- Parents and partners make the outdoors a priority for bonding moments that stay in the spotlight.
Slow‑Paced, Nostalgic Outdoor Vibes
KOA’s data reveals a softer, reflective take on the great outdoors. 55 % of Gen Xers report enjoying a slower pace and simply being in the moment, a relaxed perspective that echoes nostalgic memories of carefree park days.
Takeaway for Gen X Campers
From the tent choice to the family focus, Gen X campers are shaping a classic, communal approach to the park experience—one that highlights timeless traditions, connection, and the authenticity of present‑moment enjoyment.
Boomers: Accessibility is key
Accessible outdoor adventures for today’s older campers
KOA’s latest research reveals why older campers are demanding easier, more inclusive outdoor environments.
Primary insights from KOA’s study
- 47% of Boomers select campgrounds that feature smooth walking paths.
- 68% believe that beach walking boosts their overall well‑being.
Anticipated growth in 2025
With an expected over one million new households eager to camp, the outdoors offers endless opportunities for families and leisure seekers alike.
