Why UK’s Leading TTS Company is Urging Game Devs to Adopt Synthetic Speech
Today, CereProc – the UK’s top Text‑to‑Speech wizard – is sending a loud warning to London‑based game studios: if you want to stay nimble during a tight budget crunch, you need synthetic voices in your toolkit. Synthetic speech can replace pricey voice actors or act as a handy placeholder while you’re still polishing levels, cutting production costs dramatically.
“It’s heartbreaking” – Matthew Aylett Says
CSO Matthew Aylett lamented that many top‑tier developers continue churning blockbuster titles yet still claw to keep the lights on. He reminded us that THQ, Lionhead, and Crytek once left us with classic memories, only to fold later – a sobering reminder that big hits don’t guarantee a healthy bottom line.
Synthetic Voices: The New Secret Weapon
- Cost‑saving on late‑stage talent: Fill a slot with a synthetic voice in the final sprint. If you scrap a level, you’ve spent zero on actors.
- Quick regional accents: Need a protagonist with a thick Scottish brogue? Generate it in seconds.
- Clone a superstar’s voice in a week: Say goodbye to back‑to‑back studio sessions – save time, save cash, and keep the creative flow moving.
High‑Profile Games – High Budget Risks
“When studios pay cosmic amounts for stars like Peter Dinklage in Destiny or Keanu Reeves in Cyberpunk 2077, those expenses become real bleeding points,” Aylett explained. “And when a Voice‑Actor’s calendar is booked to the bone, studios need every lifeline they can get.
“You’ll Never Guess How We Got All the Talent on Board For Borderlands 2 DLC”
Picture this: the Borderlands 2 DLC hit the market a staggering seven years after the original. “I was stunned the team managed to secure every voice record in time,” Aylett confessed. He then dropped the game‑changing tip: “Use cloned or synthetic voices – like the hit PlayStation game It’s Quiz Time – to maintain flexibility, slush the budget, and still deliver rich nuance and accent fidelity.”
Bottom Line
In the bleak economic climate, game developers must embrace synthetic speech to keep their projects afloat. It’s not just a trend – it’s a survival strategy. Get on board and let your game’s dialogue shine without breaking the bank.
