carwow Drives into the Fast Lane with a New Rally of Execs
Think carwow is just another online car‑shopping site? Think again. The platform that lets buyers rummage through new, used, and leased cars from a vetted dealer network is revving its engine with a squad of UK scale‑up superstars. Here’s the roster of fresh hires that are poised to steer the company toward bold, industry‑shaking growth.
Athena Hubble – First UK Managing Director
- From Zoopla to carwow: Athena spent 12 years at Zoopla, rising to Commercial Director as the property tech pioneer scaled into a multi‑billion‑dollar juggernaut.
- “We’re facing a market that’s long been offline, but the modern consumer is hijacking the buying journey online,” she explains. By flipping the marketplace model, carwow lets users build the car they desire and get direct offers from top‑rated dealers.
- Her mission? Drive informed buyers straight to approved dealerships, cut out the pain, and future‑proof the automotive scene.
Vaso Parisinou – Chief People Officer
- New‑kid from Deliveroo, Vaso was pivotal during the rapid expansion that took the food delivery app from a local Shoreditch venture to a 2000‑employee, 12‑country powerhouse.
- She’ll spearhead culture, recruitment, and modern perks like flexible work, ensuring smart working stays a priority.
- “We’re not just growing; we’re building long‑term processes to tackle the unique challenges of scaling to a billion‑dollar valuation,” Vaso says.
Charlotte Tice – Head of Media Partnerships
- Zoned in on brand buzz, Charlotte’s résumé boasts over 15 years of campaign wizardry, from Hearst Live to Mindshare.
- She was the mastermind behind Mindshare UK’s combined digital‑display Publishing team and helped lift the company’s revenue by an impressive 147% over three years.
- Her focus for carwow? Craft punchy media alliances that cement the brand’s position and fuel that ambitious growth engine.
What Makes This Move A Game‑Changer?
carwow’s latest hires echo the company’s pledge to sustainable, disruptive expansion. The brand has already sold >150,000 cars online, raking in over £15 million in revenue, and last year it snagged a spot among the fastest‑growing tech firms in the UK.
Founder James Hind said: “We want to be the ultimate go‑to resource for every driver, whether they’re picking up a hatchback or a hybrid.” He added, “These new leaders bring the kind of hyper‑growth know‑how that’s rare – and that’s exactly what carwow needs as we scale across Europe.
A Quick Glance at the Quotes
- Athena Hubble: “I’m thrilled to ignite a modern car‑buying experience that delivers peace of mind to both shoppers and dealers.”
- Vaso Parisinou: “Speedy growth demands vision and agility. I’m excited to partner with the carwow crew to build processes that support everyone’s careers.”
- Charlotte Tice: “Carwow’s blend of innovation & customer focus is the perfect playground for our media partnership plans.”
With these seasoned leaders in the driver’s seat, carwow is steering toward an even faster, more customer‑centric future. Cheers to new hires, new horizons, and a smoother ride for every car seeker in the UK and beyond.
