Elvie Secures a $42M Series B—Because Women Deserve Better Tech
On a breezy Tuesday, Peloton‑inspired Elvie, the fem‑tech brand that’s shaking up women’s health, announced a fat $42 million Series B raise. The deal was led by IPGL with sweet‑support from Octopus Ventures and Impact Ventures UK. The money’s set to turbo‑charge R&D, boost brand love, and push the Elvie Pump and Trainer worldwide—Americas, Europe, Asia and beyond.
What’s the Big Deal?
- Elvie Trainer – Launched in 2014, it’s a fun, app‑connected Kegel trainer that does five‑minute workouts with instant bio‑feedback. Winning more than 12 innovation awards, it’s the Swiss Army knife of pelvic‑floor workouts.
- Elvie Pump – The first silent, wearable breast pump, launched last year. A game‑changer that lets mums pump anywhere, anytime, without snoring‑style noise. Tens of thousands are already on the waitlist.
- Funding will amplify these products across three continents and give Elvie the runway to keep inventing.
CEO Tania Boler Speaks
“Menstruation, pregnancy, menopause… all those taboo topics deserve tech that actually cares,” Tania said. “We’re thrilled to have Michael Spencer onboard. This capital will let us keep pushing boundaries and scale the market to meet real needs.”
The Problem: A Gender Gap in Tech‑Health
Only 32% of women feel tech is designed for them, and 70% spot issues in look, feel, and tone. Elvie’s mission is simple: fix the female‑health blind spot and build gadgets that actually mesh with women’s lives.
Wall‑Street Reactions
- Octopus Ventures: “From seed to this historic raise, we’re proud to back a company that’s putting fem‑tech at the forefront of women’s wellness.”
- Michael Spencer: “Women’s health remains a niche with few tech players. Elvie is turning that into a full‑scale revolution.”
Growth Numbers That Make Your Head Spin
- Annual revenue run‑rate tripled in the last six months.
- Expected to stack up five times by year’s end.
- Elvie Pump is the consumer favorite, with a massive waitlist.
Accolades That Proof It Pays
- Elvie Trainer: 12+ awards for design and innovation.
- Elvie Pump: Six accolades, including the 2018 International Design Award and the IoT Breakthrough Wearable Device of the Year.
- 2020‑C.E.S. Innovation Honoree and Babylist Best of Baby Tech 2019.
- Partnered with the NHS—first at‑home biofeedback device in the UK.
Ready to Hear the Future?
Elvie’s future looks bright—and quiet. With a new funding influx, the company is poised to bring smart, hassle‑free tech directly into the lives of millions of women. Sounds like the next chapter in fem‑tech? It’s already unfolding.
