Medium-Sized Firms Propel £1 Trillion Tech Growth

Medium‑Sized Businesses: The Tech Champions of the Economy

Europe’s middle‑men are knocking over a €1 trillion bank of brilliance every year, and the secret sauce? Rapid tech adoption. But with digital the new holy grail for every firm, they must still train their folks and lock down security, or a competitor will swoop in and snatch their spot.

What the “Hidden Middle” Report Says

Tech‑savvy win: 63 % of employees in mid‑sized shops rate their tech stack as “good” or “very good”—beat the 53 % at the big‑time players.
AV edge: 27 % of these companies serve up voice‑activated speakers, outpacing the 16 % at the smallest firms and 22 % at the giants.
Cloud love: 24 % claim a cloud‑storage upgrade in the last year, versus 17 % for the big guys.
Cyber‑security focus: 39 % invested in security tools lately—higher than the 31 % for the large enterprises.
Happy workplaces: 66 % say their office vibe is “good” or “very good,” compared with 57 % at the largest firms.
Personal device freedom: 72 % can use their gadgets at work, a sharp jump from 53 % in bigger orgs.

A Call for Stronger Management

When tech drops, morale can tumble. 77 % of mid‑size employees agree that a poorly managed rollout could sabotage job spirit. 78 % feel that device control needs tightening.

The Tight‑rope Ahead

Fear of falling behind: 66 % think their firm risks losing ground if it lags in tech.
Data risk habits: Despite guarding cyber‑threats, 74 % admitted taking data risks this past year.
Responsibility split: Only 48 % say security is everyone’s job—versus 66 % at the largest ones.

Voices from the Field

Morten Illum, VP of EMEA at Aruba: “Digital isn’t just a buzzword; it’s the new heartbeat of business.” He adds, “Mid‑size firms are a bit overlooked in the digital chatter, but they’re the crew that can pivot fastest, leaping over the tech hurdles that big companies face and the nimbleness of the smallest.”

Illum points out the dual nature of this shift: “It’s all about how good the user experience is and how solid the tech backbone is.” He calls on leaders to train staff so the tech sprints are both safe and productive.