Retail Sales Warming Up – And It All Started on Black Friday
When the Office for National Statistics announced that UK retail sales grew 1.4 % in November versus October, the news was only half the story. The real headline is that Black Friday was the catalyst that pushed the numbers up.
What the Data Really Say
- 1.4 % jump in retail sales – a solid rise that reflects the festive shopping rush.
- Online sales hit a record 21.5 % – the first time the digital channel has taken over a fifth of all shopping.
- Traditional high‑street stores felt the pinch: “Disastrous Black Friday for bricks‑and‑mortars” according to an industry insider.
Insights from the Front Lines
Rhian Murphy, Head of Retail Sales shared the good news: “Retailers reported strong growth on the month thanks to Black Friday promotions, which keeps shifting consumer spending earlier in the year.” She was quick to point out that shoppers are starting to mix impulse deals with online convenience.
Richard Stables, CEO of Kelkoo weighed in on the shift: “High‑street retailers endured a disastrous Black Friday as shoppers abandoned the high street, so it’s no surprise that online sales now account for a record segment of the UK’s retail market—surpassing 20 % of the total sales figure for the first time. The challenge for high‑street retailers is to learn from Black Friday and offer an experience that customers actually want.”
He added: “Although it’s not all rosy for online retailers – Asos’ financial performance is proof of that – high‑street players must embrace ecommerce to stay competitive and attract consumers.”
Why Should We Care?
For shoppers, this means more choices and better deals. For retailers, it’s a game‑changer: blending the tactile charm of the physical store with the convenience of online shopping might be the sweet spot. And for analysts, a clear signal that digital sales are marching forward even as the high street battles on.
So next time you check your bank account after a Black Friday haul, remember: you’re part of a trend that’s reshaping how we shop—and the stats are right there cheering you on!
