Dyson Is Revving Up for Its First Electric Vehicle – and Singapore is the Pit Stop
Back in 2023, James Dyson’s household‑hold‑the‑world‑but‑not‑that‑way‑company announced it would build a brand‑new electric car plant in Singapore. The project is slated to finish by the end of 2020, with the first car rolling off the line in 2021.
Why Singapore? (And Alex the 1,100‑Man Workforce)
Jim Rowan, the CEO of Dyson, told reporters that the decision was as practical as it was clever:
- Existing Footprint – Dyson already has a solid 1,100‑person team in Singapore that builds electric motors.
- Manufacturing Prowess – Singapore’s reputation for high‑tech, precision manufacturing made it a natural fit.
- Gateway to Growth – The country provides easy access to booming markets in Asia.
- Supply Chain & Skills – There’s a robust network of suppliers and a workforce steeped in advanced tech.
“Sure, the cost base is high,” Rowan added with a grin, “but you get top‑notch tech, laser focus, and all the right people to build high‑quality, tech‑heavy machines—like our electric vehicle.”
What’s Cooking in the Singapore Garage?
Dyson’s team is already hard at work designing the electric motors that will power the vehicle. While the engines are just one part of the story, they’ve got the talent and the grit to bring an entire car from concept to showroom.
Keep the Wheels Turning
Fans of Dyson’s vacuums and gadgets can look forward to something electrifying (no pun intended) in 2021. Stay tuned for the ride that could change how we think about electric transportation—with a splash of British innovation and Singaporean craftsmanship.
