GoCompare Lands Dragon’s Den Gem: Look After My Bills for £8.5 m
Picture the excitement that erupted last year when a small but mighty UK energy‑switching startup called Look After My Bills dared to turn the world on its head. Now, the next chapter sees its founders, Will Hodson and Henry De Zoete, trading a few million pounds of their equity for a partnership that could double or even triple their returns—thanks to GoCompare.com Group’s generous offer.
Dragon’s Den – the original birth certificate for a high‑flying startup
Back in August, pitch‑perfect Jenny Campbell stamped her stamp of approval on the dream: a two‑handed deal where she injected £120,000 for just 3 % of the company. Myth or fact? In less than a year, the value of that deal has surged, and the founders are chomping at the bit, promising even steeper gains as next steps.
What the founders are thrilled about
- Speedy growth: From launch to Dragon’s Den, the team’s expertise in battling unfair energy pricing has seen them build a high‑performing squad that literally refuses to let anyone fall into the “overcharged” trap.
- Culture of fairness: “We’re on a mission to keep every customer from being overcharged,” they say, waving off the frustration of endless bill confusion.
- Going mainstream: With GoCo Group in their corner, “Look After My Bills” is ready to zoom from niche to nationwide—think of it as going from a garage project to a full‑blown blockbuster.
Why GoCo Group matters (and their chief executive’s excited giggle)
Matthew Crummack, the mastermind behind GoCo Group, rolled out a statement that’s impossible to ignore. He chimes in that adding Weflip and Look After My Bills under one roof isn’t just paperwork—it’s a game‑changing strategy to finally stop many Brits from stubbornly sticking with yesterday’s energy deals.
- Consumer inertia crushed: “We’re tackling the paralysis that makes many Brits hold on to old contracts.”
- Complementary brands: “The two brands share a philosophy—saving money for customers is our mission and, with both, we’re attacking lots of untapped savings.”
- Crummack’s warm welcome: “I look forward to welcoming back the founders and their team; our combined skills, tech, and discipline are poised to slash the common 30‑year‑old lock‑in and rewrite the UK’s energy future.”
So, for anyone who’s centuries stuck with a pricey plan or simply wants to see a startup that turned a panel and a phone call into an industry‑shifting partnership, this is the headline worth your attention.
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