Ford’s Road to Driverless Dreams (and Why You Should Care)
Why the CEOs Are Crying Over Numbers
Mark Fields, Ford’s CEO, promised a double in Silicon Valley talent and a 150,000‑square‑foot expansion by the end of 2016. He’s on a mission: to make your car run itself for the next century.
Gillespie’s “Van‑Life” Forecast
London‑based Dale Gillespie from Ford Transit Direct believes online buying and home delivery are booming with no sign of slowing down. He dismisses airborne drones as a “nice idea” but points out that driverless vans are now the real MVPs for the UK.
Speeding Ahead with LiDAR Tech
Ford and Baidu poured $150 million into Velodyne LiDAR, the 3‑D beholder that stitches together cameras, laser beams, and full‑360 on‑the‑go vision.
“We’re committed to putting autonomous cars on the road for everyone,” said Raj Nair, Ford’s CTO.
“Driverless tech will be as revolutionary as the assembly line.”
Britain, Buckle Up
The UK government is consulting on new insurance and motoring rules to welcome self‑driving cars by 2020.
- Potential markets: car‑sharing, delivery services.
- Models on the radar: C‑Max crossover, Transit Connect, and larger Transit vans.
- Truth: Driverless cars will cost more, but the driver? That’s the real expensive part.
Industry Pain Points Turned Golden Opportunities
Professor Dale Rogers highlights the trucking driver shortage, a problem that’s only growing as Millennials ditch the wheels. Yossi Sheffi says robotically driven trucks could shake up transportation economics.
Drone‑Delivery Dreams (and Reality)
Amazon, DHL, and UPS are looking into drone delivery. Workhorse Group sees drones launching off truck tops to save driver time. Katie Collins watched a VR demo where a drone took a package from street level to a 30‑floor apartment—proof Ford’s practically see‑through vision of the future.
- Ford’s Autolivery concept showcases this tech at the Mobile World Congress.
- Gillespie notes the Transit Custom and other models were top sales in 2016.
The Bottom Line: Old Models vs New Models
Ford’s got a bold roadmap to passenger cars plus autonomous delivery trucks, but safety, insurance, and cyber risks may slow things down. Gillespie predicts that online and digital‑savvy dealer groups will steal market share from old‑fashioned brick‑n‑mortar operations.
| What You’ll Want to Keep | What You’ll Forget |
|---|---|
| Ford’s ambitious tech strategy | Conventional driving assumptions |
| Driverless vans as delivery king | Airborne drones as the answer |
| LiDAR’s 360 vision power | Costly “human drivers” |
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