Boxing Day 2024: More Clicks, Less Cash
Retailers on Omnisend’s platform saw a 11% jump in online orders from the end of December to late‑December, but buyers spent 7% less than a year ago. The truth? People are still hunting bargains, but their wallets are a bit lighter.
Order Surge
- 2023: 98,040 orders
- 2024: 108,770 orders
- – An 11% increase in transactions.
Spending Quietly dips
Across the same period, total spending dropped from to , a 7% shrink‑age. It’s the classic “buy more, pay less” shift.
Why the shift? Cost‑of‑living pressure.
Shoppers are tightening their budgets, scrubbing out fluff, and sniping deals that give them the most bang for their buck. The gist: value is king—yet cash is scarce.
When do Brits click?
Gone are the days of flanking a Christmas feast with in‑store hunts. Instead, shoppers start clicking afternoon of Christmas Day (think 6 pm, post‑dinner, pre‑movies) to snag the best deals. Retailers are nudging their offers out before the ‘Yule’ shout‑out, sometimes even on the big day itself.
Greg Zakowicz’s take
“This year’s Christmas paid the biggest bill yet,” Greg notes, carving a picture of households tightening belts and sidelining debt. Yet he warns, “Even with less cash out, the order volume boost is a bright spot for online retailers.” He suggests:
– Build trust and deliver genuine value.
– Early nudges and online‑first tactics adapt well, but must be paired with personalised marketing and quality focus.
– Consumers want brands that respect their finances while offering a smooth shop‑through.
Hold on—there’s more!
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