Will a New Ad Format Actually Boost Facebook’s Cash Cow?
Facebook’s next big payoff? They’re gearing up to roll out mid‑roll video adverts—those pesky ads that pop up right after a video ends.
Why are publishers the first targets?
- Professional content creators will be the front‑line soldiers in this campaign, expected to earn 55 % of the ad revenue, according to tech portal Recode.
- Unlike any earlier “pre‑roll” offers, this approach lets users already be hung over their footage before the ad creeps in.
What the Market Analyst says
Eleni Marouli from IHS Markit explains to the BBC: “Advertisers are absolutely hungry for video spots. If Facebook wants to tip the scales and grab those big‑ticket TV bucks, it’s going to have to double down on video content.”
The User Experience Hit or Miss?
Marouli points out that these new mid‑roll ads won’t necessarily ruin the viewing journey. It really boils down to how long the ad lasts and when it’s scheduled.
Facebook’s Stance…
So far, the social‑media behemoth has avoided “pre‑roll” ads entirely—perhaps waiting for all the tape to be adhesive before pulling the lever. The company has yet to weigh in on the new format.
Stay tuned for updates on this evolving story! (Maybe subscribe to get these updates straight to your device—if you’re that kind of person.)
