It’s a Panic-Market Parade on 21st & 22nd December
Ready for the last‑minute shopping frenzy? A new report from VoucherCodes.co.uk says shoppers will pour in a whopping £3.04 billion worth of purchases over the “Panic Weekend.”
Quick Take: Why This Friday‑Saturday Pack Matters
- 39.3 million customers are expected to hit the stores or the internet for gifts.
- It’s all about capitalising on the “come‑back‑later” Brits.
- Retailers can boost sales and get a rush of foot traffic (or click‑traffic) in the final 48 hours.
What the Numbers Hint At
“The build‑up to Christmas and Boxing Day” report points to a hard‑hit consumer frenzy supported by:
- Online shoppers chasing last‑minute deals.
- In‑store shoppers looking for that final, perfect gift.
- Retailers timing sales promotions to catch the rush.
Bottom Line
With a total spending haul that’s beyond three billions, “Panic Weekend” is set to be the ultimate checkout spectacle. Think you’re ready to roll out the red carpet for shoppers? Get your discount codes primed and your inventory stocked – the money’s coming fast and furious.
Super Saturday
Super Saturday: The Ultimate Shopping Frenzy
Get ready for the retail party of the year! On 21 December, the UK will roll out the red carpet for a whopping 21.2 million shoppers who are set to spend a jaw‑dropping £1.53 billion—that’s 11.7 % more than last year. Think of it as the Christmas version of a Black Friday showdown.
Where the Money’s Going
- High‑street shoppers (15.6 million):
• Spending £1.11 billion in physical stores.
• That’s a tidy +4.7 % jump from 2023. - Online shoppers (5.6 million):
• Clocking in £0.42 billion through e‑commerce.
• A massive +35.5 % increase over last year.
In short, the high street will steal the spotlight, accounting for the lion’s share of the spending spree. But don’t count the online crowd out—those 5.6 million Londoners (and beyond) are flogging the digital aisles hard.
Why It Matters
Retailers are buzzing, consumer confidence is high, and Santa’s list seems to have turned into a shopping list! If you’re planning a visit to your favourite store or a quick scroll through your favourite web shop, remember that the clock is ticking and the deals are flying.
Stampede Sunday
Meet the 22nd December Stampede Sunday: A Shopping Frenzy in Full Swing
Grab your coffee, pull up a chair, and let’s talk numbers that’ll make your head spin:
- 13.6 million Brits will be strolling through shops, burning £1.14 bn in just one day.
- 4.5 million will be at home, hitting £0.38 bn of online spend—all in a frantic rush to beat the Christmas cut‑off.
So, why the fever? “Panic Weekend” is the name of the game, and it’s the cash‑in‑the‑bank stage of the final ten days before the holiday.
Michael Brandy’s Take on the Rush
“With overall spend for Christmas expected to climb a tidy 4 % this year, retailers should buckle down for the most lucrative two‑day sprint right before the holiday.”
He spells it out—get your stores ready for a last‑minute avalanche:
- Spotlight on in‑store deals. Banners, splashy discounts, and eye‑candy promotions that scream “grab this gift before it’s gone!”
- Front‑and‑center the must‑have items. Think gift sets, cozy winter accessories, and the latest toys. Pin them at the front, so panic‑shoppers can’t help but scoop them up.
- Keep the lines short. A speedy checkout experience ensures your crowd stays happy and leaves huddled under the same starry sky.
Why the Extra Push?
With a mere handful of days left, shoppers are sprinting straight to the high street as the 12‑hour countdown begins. Retailers, take note!
End‑of‑day deals, limited‑edition bundles, or a flash sale can turn the tide—transforming a faceless queue into a crowd that feels rewarded and comes back for more.
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