Brits Are Turning the Tables on Christmas Spending—and They’re Doing It Some Quick Money
When a Failing Economy Meets an Online Treasure Hunt
Three‑quarters of UK shoppers now say they’re on edge about getting through the holiday season on a tight budget. In fact, 23.8 million Brits have snapped up second‑hand selling apps, eager to snag a bargain or cash in on unwanted stuff. It’s become the new go‑to for a growing chunk of shoppers, with a 69% share worried about holiday costs.
Not Just a Trend—A Money‑Making Movement
Home‑based entrepreneurs are raking in an average £146 a month (that’s about £1,752 a year), a tidy sum that can balance out a household’s energy bill. Even better, it’s fueling the circular economy—thanks to the rise in “smart resales.”
Key Shopping Stats (and a Little Shout‑out)
- 43% of Brit‑consumers have cut back on non‑essential buys.
- Almost a quarter (22%) has increased their use of second‑hand apps in the last three months.
- Clothes are the king of second‑hand steals: 68% of buyers fished out garments, followed by books and media (33%) and gadgets (27%).
- Over a third (35%) of people sold stuff online recently—top the list for Gen Z, with 54% doing the same.
- Yet another 68% of Brit‑sters are hunting for ways to squeeze cash from their wallets.
Real‑Life Hero: Vivien Tang
Meet Vivien Tang, founder of Vivien’s Vintage. She’s been hustling on Depop since 2016 and has turned her side hustle into a full‑scale venture.
“I started on Depop as one of the first stylish platforms that automatically sorted clothes for you. The algorithm was a lifesaver—no more endless scrolling,” she laughs. “Now more people actively hunt for pre‑owned gems, which has helped my shop soar. People want efficiency over craziness, and I’ve made that happen.”
Depop and social media were her launchpads—turning an online shop into her main income. “I’ve built a global customer base, and I finally opened a physical stall at Brick Lane Vintage Market in 2023. That was a dream come true,” she beams. “Owning both an online gig and a brick-and-mortar store? That’s the real win.”
Wrap‑Up: Selling Your Stuff Isn’t Just Going Green, It’s Going Gold
With holiday budgets tightening, it’s easier than ever to cut costs and, at the same time, earn some extra bucks by turning your unused loot into a revenue stream. Whether you’re a seasoned reseller or a weekend warrior looking to save a few pounds, the second‑hand platform wave is rolling in—ready to ride with anyone willing to hop aboard.
Top tips for at-home entrepreneurs this holiday season
Six Sizzling Tips for Holiday Hustlers: How to Rock Your At‑Home Store This Christmas
With just a week to go before the twinkling lights and gingerbread, Virgin Media O2 Business and Depop have teamed up to give you a cheat sheet to turn your home shop into a holiday sensation.
1⃣ Snap Stunning Shots
Throw on a fairy‑light backdrop, grab a decent camera or even your phone, and make your items pop. Remember: the first impression is everything, and a good picture is your secret weapon.
2⃣ Write the Perfect Description
Clear and honest helps buyers feel safe. If Depop’s AI can spot details in a single snap, let it do the heavy lifting—just add a touch of your own flair.
3⃣ Build Your Brand Identity
Consistency matters. Choose a style, a color palette, maybe a quirky tagline. Buyers love a recognizable vibe and it helps your shop stand out among the elves.
4⃣ Pick the Right Hashtags
Think of hashtags like the wind that carries your goods to the right eyes. Mix popular terms with niche ones to boost visibility without sounding spammy.
5⃣ Keep It Real
Integrity pays off. If a jacket pillies or a size is off, tell it upfront. Trust earns repeat business, especially around the holiday season.
6⃣ Respond Like a Speedy Santa
Fast, friendly replies win hearts. Good internet and a reliable phone will have you chatting away before the snow hits.
Spotlight on Sustainability
Kimberly Wyatt, a big fan of thrift and father of three, shares, “The holidays are the perfect moment to rethink our footprint. Second‑hand buying gives a fresh life to clothes, saves the planet, and keeps a little extra green in our pockets. It’s stylish, thoughtful—and honestly, a win for everyone.”
Business Growth From Home
Ross Pearson, Head of Small Enterprise at Virgin Media O2 Business, notes, “Anyone can launch a side hustle from their couch. We’re proud to back both physical storefronts and home‑based entrepreneurs, because connectivity opens the world.”
More than a Marketplace
According to Steve Dool, “With 180,000 new listings daily, Depop is a treasure trove of unique, trendy pieces. We keep clothes in play longer and give shoppers a budget‑friendly adventure.”
Stay in the Loop!
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