Google Turns the Page in Sochi
Today’s Google homepage takes a sharp stance on the anti‑gay law that Russia passed last June, just as the Sochi Winter Olympics kick off. The familiar logo is splashed with a rainbow spectrum – the classic LGBT rainbow flag – a bold visual protest that says “No to discrimination!”
Why the Rainbow?
The rainbow is the universal symbol of lesbian, gay, bisexual, and transgender rights. By remixing the Google logo into this vibrant palette, the company refuses to remain mute while the world watches Russia block “non‑traditional sexuality.”
A Powerful Olympic Vibe
Accompanying the colorful logo is a quotation lifted straight from the Olympic Charter:
“The practice of sport is a human right. Every individual must have the possibility of practicing sport, without discrimination of any kind and in the Olympic spirit, which requires mutual understanding with a spirit of friendship, solidarity and fair play.”
It’s a clear nod that sports belong to everyone – no matter who they love or who they are.
Global Solidarity
- Anti‑LGBT protests have erupted worldwide since Russia outlawed the promotion of “non‑traditional sexuality.”
- Stephen Fry sent a passionate letter to David Cameron, urging Britain to boycott Sochi, citing a grim comparison to Hitler’s 1936 Berlin Games.
- “Putin is creating scapegoats for gay people, just as Hitler did for Jews. He cannot be let go unchallenged.”
Click for Action
Hitting the rainbow logo redirects you to a Google search dominated by news articles spotlighting the company’s stand. Yet, the search bar itself echoes the Olympic motto: “Olympic Charter.”
So whether you’re a sports fan, an LGBT advocate, or just a curious browser, Google’s homepage this week stands out like a bright flag against a gray backdrop of censorship.
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