Gold hits the $2,500 mark— and everyone is on the hunt for bullion
Gold’s latest price sprint has pushed it past the $2,500 per ounce threshold, a first‑ever milestone that’s sparking a frenzy across the UK.
Why the sudden surge in interest?
- Stock markets hiccuping after the 2008 crisis, people turned to gold as a safe haven.
- Google searches for “buy gold bars UK” have doubled in just 24 hours— a wild 200% jump.
- Rumours of a crypto‑era gold boom are feeding the hype.
What The Gold Bullion Company is doing to help you avoid scams
Rick Kanda, Managing Director, explains why everyone’s leaning toward gold: “After the crash many people dove into gold as a safe place to invest. But this high‑value sector attracted counterfeiters.”
Spotting a fake: 37.5‑percent purity rule
True gold in the UK generally must be at least 37.5% pure or 9 carat. If you’re unsure, bring it to a professional for a proper assessment.
Home‑quick gold tests
Need a quick check at home? Try these simple tests:
- Look at the color— real gold has a distinct, warm sheen.
- Hang it in a small, bright light: counterfeitions might show a bluish tint.
- Feel the weight: genuine gold is noticeably heavy for its size.
Truth be told, the easiest way to guarantee authenticity is to buy from a reputable retailer; read reviews, check for certificates, and beware of any slick online offers.
Gold‑scams on the rise
From fake bars sold on auction sites to “investment” schemes promising huge commissions, scammers are getting more intricate. They’re using gold’s heft and appeal to mask their fraud, making it easier to move rogue proceeds discreetly.
How to stay safe
Your best defence— ignore unsolicited calls or emails that sound too good to be true. Official institutions will always send a formal letter, not a pop‑up chat. If in doubt, chat with a trusted family member or friend.
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