Missing Out on Trillions: Why You Should Count Your Sales Funnel
What’s the Big Deal?
New research suggests that companies could be leaving a whopping £2.894 trillion on the table simply because they’re not measuring how customers move through their sales funnel. The culprit? A lack of clear understanding of core sales tactics.
The Jargon Jungle
Sales buzzwords are abundant, and when teams don’t get the fundamentals, it can spell disaster—think silent communication gaps or missed revenue.
Demand‑Gen Agency Sopro Breaks It All Down
Demand‑generation experts at Sopro have identified the terms that most confuse sales teams and offered practical ways to bridge the knowledge gap.
Lead Generation: The Big Picture
- Finding and attracting prospects via social media, email, and online ads.
- Collecting contact details (the “leads”) for targeted follow‑up.
- Turning those leads into a steady stream of customers over time.
Prospecting: The Fine Print
- Identifying potential customers—individuals for B2C, businesses for B2B.
- Reaching out through cold calls, emails, or networking events.
- Building a pipeline that nurtures leads into paying clients.
Why It Matters
A sales team that truly grasps lead generation and prospecting can focus on high‑potential candidates, dramatically boosting close rates. For B2B firms, ensuring partner teams are on the same page is equally vital—think of it as a sales handshake that sizzles.
Getting Everyone Up to Speed
- Deep, back‑to‑basics training sessions.
- Detailed onboarding calls with clients.
- Regular refresher workshops to keep terminology crystal clear.
With these tactics, you’re not just filling the funnel—you’re turning it into your company’s gold mine.
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