LVMH’s Wine Crown: 2024’s Top Four Brands Are All in One Portfolio
LVMH has just made a bold toast: it owns every single one of the four most valuable wine and champagne brands worldwide this year so far. Brand Finance, the global brand‑valuation guru, confirmed the 2024 fruity leaderboard, and the numbers are as juicy as they look.
Ranked & Beautified
- Moët & Chandon – Stepping into the lead with a brand juiciness up 9%, worth $1.4 bn
- Chandon – Sliding one spot, down 1%, still rocking $1 bn value
- Veuve Clicquot – A gentle lift of 2% brings it to $959.2 m
- Dom Pérignon – Up 7%, now the crown champ at $799.8 m
Meanwhile, China’s Changyu, no stranger to the limelight (it used to sit at the second spot last year), has slipped to fifth place with a hefty 33% drop to $706.8 m. Even though its Brand Strength Index slid a little – from 84 to 81.5 – Changyu still reigns as the top performer in the Chinese market because of its razor‑sharp familiarity and consideration scores.
The Green Grapes of the Future
“The wine world is going through a big shake‑up. Today’s producers and their fans are all about the planet. Sustainability now makes up a solid 11% of what buyers choose,” said Henry Farr, Director at Brand Finance.
What’s the scoop? Think less pesticide, more recycled water, and hands‑down fair treatment for vineyard crew. When brands keep the planet in check, customers drop those zero‑cost loyalty points to them. The message? “You’re eco‑friendly, understand the numbers, we’re yours.”
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