H&M’s Spring Surge Hits a New High—Yet Weather’s a Party Crasher
During the fresh‑grown months of spring, H&M celebrated the best results for many years. But a sudden weather roller‑coaster in June triggered a sales slow‑down that rattled the fashion giant’s bright outlook.
Quarter‑Quarter Highlights
- Net Sales: 3% jump to £4.5 billion†
- Operating Profit: up to £530 million
- Cash flow stronger than ever, proving the company’s sturdy financial backbone
- Robust sales growth confirms H&M’s market resilience
Weather’s Wild Turn
“The unstable weather in many of H&M’s big markets at the start of June 2024 took a hit to sales,” the group announced. “But once the skies cleared toward month‑end, sales bounced back like a perfect runway fade.”
CEO’s Takeaway
Daniel Erver, the chief executive, cheered, “We’ve achieved our best results for many years in the second quarter, proving H&M’s muscle and solid financial health. Cash flow is flowing nicely, and profitability—plus sales—keep climbing.”
He also added a sober note: “The world’s situation remains uncertain and households are still facing high living costs.”
Our Commitment
“As always, the top priority is to provide the best value for money in each market,” Erver stated, underscoring the brand’s dedication to affordable fashion amid global ups and downs.
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