Retailers Gear Up for a Holiday Shopping Surge
With big‑name stores expecting a rush of shoppers this Christmas and ramping up temporary staffing, Sterling, a leader in employment screening and ID verification, is telling bosses why this is the perfect time to strengthen ties with their workforce.
Retail Outlook for the Holiday Season
- 60 % of retailers predict more in‑store footfall than online sales.
- Full of optimism, 82 % will lean on temporary hires.
- About one in three retailers are hiring more than ever before for this holiday rush.
Why Now Matters for Hiring
When the market’s buzzing, the stakes for recruiters are higher—and so are the chances to win loyal, motivated staff. According to Sterling’s data, seasonal workers are the backbone of the festive period, but many companies are now also looking to the gig‑era for extra help.
Stakeholder Spotlight: Steve Smith, President International, Sterling
“Seasonal employees have always been a holiday hero,” Smith says. “But as the sector’s optimism peaks, more firms are turning to folks who aren’t yet full‑time hires. It’s a golden opportunity to build relationships that last beyond the last checkout line.”
Practical Tips for a Winning Hiring Experience
- Use quick, secure ID checks to keep the process smooth for temp staff.
- Share clear expectations—what the role demands and what support they’ll get.
- Show appreciation: little gestures like personalized thank‑you notes can go a long way.
- Offer flexible scheduling so that you can keep the workforce happy—and productive.
In the end, treating temporary workers with respect and clarity not only eases the holiday rush, it also turns short‑term volunteers into long‑term ambassadors for your brand. So, grab the opportunity and build relationships that make the holiday season a win for everyone.
Beyond the Christmas Rush: Why Temporary Staff Are Becoming a Retail Staple
Think the holiday season is the only time companies turn to temporary workers? Think again.
Retail’s New “Anchor” Crew
For many brands, short‑term hires are more than a seasonal stop‑gap. They’re building a reliable backbone for the whole year.
- Brands keep bringing back the same folks once a year… and then again before the next holiday.
- People who can learn the ropes quickly are becoming indispensable—especially when the shelf is packed with late‑night “shop‑the‑world” order packages.
Why The Experience Matters
To keep these workers coming back, employers have to make the process feel effortless.
- Fast‑track screenings: No waiting for days; the job seat is ready almost as soon as you say “ok, let’s hash this out.”
- Clear, friendly onboarding: A quick tutorial, a friendly chat, and you’re set to boost sales.
Speed is the New Competition
The more brands can get a new temp ready in a snap, the more they’ll win. That means:
- Remote screening: applicants can jump through the hoops from the comfort of their own couch.
- Digital identity verification: remember, a QR‑based “pin your ID” check takes less time than decoding the old paper D.O.G. (Did Old Guys?) list.
- Reusable certifications: one good‑deed passport = no re‑doing the basics next time.
Staying Ahead of the Game
For retailers wanting to shine this holiday‑and‑everyday, being the fastest to screen and onboard is the recipe for success. And who doesn’t love a quick win?
