London’s Saints of Spirits Face a Rocky Future
Once politicians lauded the gin‑and‑whisky boom, the industry now peers dreadfully into a future of shrinking sales, staged cuts to investment, and worrisome staff shortages.
Key Findings From the Rarest Distillery Survey
- Nearly 100 randy distillers surveyed.
- COVID fallout still stick‑still; costs soaring.
- October‑announced 10.1% duty hike hit on 1 Aug.
- 14 % of respondents hail from London.
United Front at Westminster
Distilleries, bar‑owners and the UK Spirits Alliance (UKSA) drove an advertising van across the capital, demanding the Chancellor curb the double‑digit duty jump.
“If the government keeps raising the duty, our craft industry will crumble,” says Neema Rai, owner of Battersea Barge & Tamesis Dock.
Rai argues that the UK’s proud spirits legacy deserves a safety net – otherwise pubs and bars might revert to the uninspired 80s‑style. She stresses the need to match the beer industry’s support, giving cocktails a chance to flourish.
“We’re selling great beers, but many of our patrons prefer a gin & tonic, a spritz or a well‑mixed cocktail,” explains Rai. “They’re looking for quality, local ingredients and a memorable experience.”
Spirits: A Third of All Drinks in Hospitality
The duty rise, combined with the Brexit Pub Guarantee, is seen as a tax offence against the spirit success story. UKSA urges the Chancellor to freeze spirits duty in the Autumn Statement, reinforcing the world‑famous hospitality sector.
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