Laundryheap Goes on a French Laundry Hunt: Lavoir Moderne’s Digital Do Over
Every so often, a company drops a newsflash that reads like a blockbuster movie trailer. Today, Laundryheap, the global laundry‑and‑cleaning chauffeur, has just pulled the curtain on its fourth acquisition in the past 20 months. The target? The digital soul of Paris‑based Lavoir Moderne, bringing the brand into Bath‑in‑the‑City (well, actually into Laundryheap’s digital HQ).
Quick‑Fire Acquisition Timeline
- 2022 – Laundryheap snagged UK rival Laundrapp.
- April 2023 – Added Oxwash’s direct‑to‑consumer arm to the roster.
- Current – Picked up Lavoir Moderne’s online presence after it slipped into administration.
- Earlier this year – Also took over French competitor Wast.
Think of it as a laundry‑service version of Fast & Furious: a drive‑through mad dash to dominate the cleaning arena. The net result? Laundryheap is now the go‑to on‑demand laundry maestro in Paris—together with its sister sites in the UK, US, Ireland, Denmark, the Netherlands, UAE, Singapore, Bahrain, Kuwait, and Qatar.
Why the Frenzy of Additions?
Our laundry kingpin was once a humble start‑up packed into a London flat. Founders Deyan Dimitrov, Mayur Bommai, and Ruxandra Lica lifted the brand from a small cussed operation into a clean‑thunder cloud spanning 11 countries. Talk about a 130 % surge in sales back in 2022—numbers that made the investors want to win a prize for hopping on a corporate bandwagon.
Business‑to‑Business & B2C — a duo of loyalty
Laundryheap’s menu of services isn’t just for the eager “I can’t wash anymore” customer. It also caters to hoteliers, tourism businesses, and food delivery giants. Partnerships with Holiday Inn, Premier Inn, JustEat, UnderTheDoormat, Ibis, and Best Western keep the platform humming. Door‑to‑door, 24‑hour laundry—the ultimate “I’d rather spend my free time doing something else than stumble into a laundromat” experience.
The Rebranding Countdown
Within weeks, the Lavoir Moderne logo will get a makeover: think of a fresh, modern splash that still feels French. Customers who used Lavoir Moderne will soon find themselves waving at a new clean cat called Laundryheap, seamlessly integrated into the same on‑demand pursuit.
Word from the Top
Deyan Dimitrov, CEO and Founder, says: “We’re thrilled to further bolster our presence in France with the acquisition of the Lavoir Moderne digital assets. We look forward to growing our footprint in the region and providing our Parisian customers with the excellent service we’re known for.”
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