SRSLY Low Carb Scores a Big U.S. Deal
Hertfordshire‑based SRSLY Low Carb has struck a fresh partnership that will put its tasty, low‑carb menu into tons of U.S. supermarkets. The move means fresh pizza, snacks, and other healthy goodies will soon be spotted on American shelves.
How the Deal Happened
SRSLY signed an exclusivity win with Gourmet Foods International (GFI), a Georgia‑based distributor that ships plates across the entire United States. The first big bang? A supply contract with Harris Teeter – a chain that’s been helping customers eat straight out of grocery aisles for 84 years.
Harris Teeter, A Kroger Affiliate
This agreement lands SRSLY’s low‑carb pizza in 250-plus stores across the South Atlantic and Washington, D.C. Since Harris Teeter is a wholly‑owned sub‑chain of Kroger Co, the door opens to an audience of nine million shoppers a day and a total sales pot of roughly $148 billion in 2022.
Another Kroger sibling, Roundy’s, is already eyeing SRSLY’s catalog. That could mean even more shelves, more cash, more brag‑rights for the brand.
From Ironman to Icon
Founder Andy Welch started SRSLY in 2019 after trading Ironman swims and triathlon runs for a whole new kind of training – the kitchen, that is. What began as a low‑carb, high‑protein game for fellow endurance athletes has since exploded into a mainstream health craze.
- First year sales: £1.6 m (no ad spend)
- Second year sales: £2.2 m (thanks to a pandemic surge in online orders)
- Current forecast: £4.8 m, doubling again in 24/25
From diet‑dreams to NHS backing, SRSLY has been cleared by the food‑health gods. Their dough‑nuts‑and‑dough are getting 7,000 sq‑ft of new warehouse space in Hemel Hempstead, boosting production to keep up with the hype.
Funding the Future
SRSLY is now reaching out for a seven‑figure equity push with Ruffena Capital, while also launching a crowdfunding campaign that wants to raise at least £500K. The inbox‑shot 2/4/2025 is all about scaling both the U.S. and UK markets.
And the Word From the CEO
“I’m thrilled about GFI, an industry lightning‑bolt that’s already blazed across the U.S., and with the first pizza hit at Harris Teeter, we’re just getting started. The Croger partnership will unlock the full lineup and open doors to other major chains,” said Andy.
He also teased fans, “Our crowdfunding platform invites anyone to become part of our vision. Imagine owning a slice of a UK low‑carb revolution.”
Don’t Miss the Action
Ready to keep tabs on SRSLY’s storied journey? Fire up your device, hit the subscribe button, and stay tuned to see this high‑protein, low‑carb powerhouse rock the international market.
