Amazon Secures Twitch in $970 M Deal, Sets Stage for Gaming Revolution

Amazon Just Bought Twitch for 970 Million Dollars

In a move that left the tech world doing a double‑take, Amazon has finally snapped up the popular game‑streaming platform Twitch for a staggering $970 million (about £584 million). This deal is one of the biggest in Amazon’s long‑and‑loud history.

Why It Matters

Massive Reach – Twitch boasts 55 million viewers as of July, a number that’s made the platform a staple for gamers worldwide.
Game‑Streaming Goldmine – The platform lets creators broadcast live gameplay, turning their screens into a community hub where millions spend hours watching their favourite titles.
Competitive Bidding – Google had floated interest, but Amazon outbid them in a chat‑tying battle that ended with Amazon taking the reins.

Jeff Bezos & the Vision

Amazon founder Jeff Bezos said, “Broadcasting and watching gameplay is a global phenomenon and Twitch has built a platform that brings together tens of millions of people who watch billions of minutes of games each month. Like Twitch, we obsess over customers and like to think differently, and we look forward to learning from them and helping them move even faster to build new services for the gaming community.”

What This Means for Gamers

So, what’s in it for the gaming community? Amazon promises to tap into its massive customer base and unbeatable logistics to bring faster, more innovative offerings to Twitch users. Think quicker content delivery, new monetisation tools, and probably some Amazon Prime perks woven into the experience.

Twitch’s CEO on the Deal

Chief Executive Emmett Shear gave his blessing, saying, “We chose Amazon because they believe in our community, they share our values and long‑term vision, and they want to help us get there faster.”

Bottom Line

Amazon’s acquisition is a game‑changer—literally. For the first time, the e‑commerce giant is stepping straight into the world of live gaming, potentially reshaping how fans stream, watch, and interact with games.