Angel Investors Go Beyond the Bottom Line in 2024
The New Pulse: What Angel Investors Are Really Thinking
According to a fresh survey from Angel Investment Network—the world’s biggest online angel platform—investors are mixing business sense with a passion for positive change. In a nutshell: money matters, but the urge to make a difference is the real fuel.
How Many Ventures Are in Their Portfolios?
- Almost 30% of angelists have backed fewer than five startups.
- Another 30% have invested in between six and ten.
- So, if you’re a serial founder, you’re likely in the sweet spot.
What Drives Them?
Investors are no longer just chasing the next big return. Here’s what’s on their radar—rated from most to least important:
- Positive impact: 72% say it matters, 24% strongly agree, 48% somewhat agree.
- High potential returns: 61%
- Portfolio diversification: 40%
- Access to innovation: 39%
- Hands‑on involvement with early‑stage companies: 34%
- Helping others grow: 33%
The Success Blueprint for Founders
Investors love founders who are:
- Clear on their value proposition: 77%
- Passionate and committed: 57%
- Mission‑driven: 57%
- Strong leaders: 46%
Common Pitfalls on the Funding Path
Startups often trip over these mistakes:
- Overvaluing: 31% of the time.
- Lack of market research: 18%
What the Market Demands
- Big, well‑capitalised companies with a proven track record are the hot ticket.
- Advice for founders: cut your valuations (49%), plan for longer fundraising runs (44%), and raise smaller, more realistic rounds (38%).
- Bottom line: expect a marathon, not a sprint.
Red Flags Rising
Team competence and financial discipline are non‑negotiable:
- Inexperienced teams – 63% of investors are wary.
- Unclear path to profitability – 62%.
- No proven business model – 46%.
- Financial chaos – 44%.
How They Prefer to Stay in Touch
Bi‑monthly updates are on the agenda!
- Monthly contact or reports top the list (53%).
Words from the Desk of Mike Lebus
“In 2024, fundraising isn’t just about numbers. Angel investors are looking for real impact, great value, and leaders who sweat the small stuff.” He added, “Avoid overvaluation, stay honest, and keep in touch—that’s the recipe for success.”
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