AO World Turns the Profit Dial Up After a Cash‑Focused Pivot
In a move that’s got investors grinning from ear to ear, AO World just raised its profit forecast, signalling a real turnaround after shuffling its priorities toward profit and cash flow.
Financial Snapshot
- Adjusted Pre‑Tax Profits (FY 31 March) – £28 million to £33 million
- Projected Revenue – about £1.04 billion
CEO Commentary: A Celebration of Progress
John Roberts, the CEO and founder of AO, shared his excitement after a fresh quarter of growth.
“I’m thrilled with the clear progress we’re seeing since we refocused on profit and cash generation across 2023,” Roberts said.
“As we noted in our half‑year results, the fourth quarter brought us back to revenue growth in our core business, giving us a strong start to the new financial year.”
He further added, “With solid net funds on our balance sheet and a clean game plan, we’re confident we can hit a 10‑20% revenue growth target next year, while aiming for a 5% adjusted pre‑tax profit margin in the medium term.”
What’s Next?
AO World’s strategy is no longer just about selling gadgets—it’s about lining up the receipts. With this updated outlook, shareholders can look forward to a healthier bottom line and a smoother ride through the upcoming cash flow cycle.
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