Banked, London's Fintech Trailblazer, Partners with British Airways Executive Club

Banked & British Airways: Avios on the Cheap

Picture this: you’re scrolling through your favourite online shop, the checkout looks familiar, and the only thing you need to do is pick Banked as your payment method. Bam! Just type in your British Airways Executive Club number, and Avios start piling up like confetti.

A Quick Snapshot of the New Magic

How it works: Enter your BA Exec Club ID, hit “Pay,” and you’re whisked away to your banking app for a quick verification. No credit cards, no pesky terms, no “small print” surprises.
What you get: Avios that can be spent on flights, upgrades, hotels, car hires and more—so you can actually feel the value of your loyalty points.
For merchants: It’s a win‑win: higher conversion rates, tighter customer loyalty, and a bump in average order value.

Why Banked Is Turning the Loyalty Game on Its Head

Banked’s play is all about ditching the old-school card‑card fee model. Their new account‑to‑account software cuts processing fees down to a mere 0.1%—a fraction of what the mainstream processors charge. Retailers who integrate this slick solution are already seeing a real edge.

What’s on the Horizon?

Big‑name retailers are already lining up to bring the Banked‑Avios checkout to their systems. Whether you’re a boutique on Instagram or a global e‑commerce titan, adding this feather‑weight payment option could supercharge sales dynamics.

The Banked Story So Far

Launched in 2018. Now stitched into UK banks like Barclays, HSBC, Santander and challenger banks such as Monzo, Starling, and Revolut.
Free App: Create payment links, ask for money from anyone, and keep your bank details locked up tight.

Boardroom Buzz

Brad Goodall, the CEO of Banked, shares a grin: “Partnering up with the BA Executive Club is a massive leap forward. With 78% of shoppers driven by loyalty points, we’re helping merchants not just sell, but truly keep customers coming back.”