2025-09-10

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Bitcoin Triumphs in Finder’s Investment Challenge for Third Consecutive Win, Soars 136% Since 2023 Start

Bitcoin Triumphs in Finder’s Investment Challenge for Third Consecutive Win, Soars 136% Since 2023 Start

JOHNSON011 mins

Bitcoin’s Stellar Rise Tops Finder’s 2023 Investment Showdown

Picture this: you toss £1,000 into Bitcoin at the very start of 2023, and by 11 December you’re staring at a dazzling £2,358. That’s a £1,358 profit—an eye‑popping 136% return that already makes us grin.

What’s the Story Behind the Numbers?

  • Finder.com, the personal‑finance comparison site, pulls in trends from the most talked‑about investments each year.
  • By “fictitiously” plowing £1,000 into seven different asset classes, they’re trying to map out risk versus reward for the casual investor.
  • Bitcoin has hammered the top spot in this challenge for 3 of the 4 years it’s run, boasting a monumental 522% gain since 2020.

Why Everyone’s Talking About Bitcoin

Cryptocurrency has been the talk of the town, and 2023 was no different. Fact: Bitcoin’s price exploded 136% within just three quarters. That kind of upside is a dream for anyone looking to make a splash in the market.

While stocks and bonds may give you steady, predictable gains, Bitcoin’s roller‑coaster ride can leave your portfolio feeling like a thrilling amusement park—especially if you’re willing to ride the highs and weather the dips.

Bottom Line

By the end of 2023, Bitcoin is the clear star of Finder’s year‑end investment contest. With returns that outstrip traditional assets, it’s an easy tick for those who love a little extra “exciting” in their savings strategy.

Bitcoin leads the Investment Challenge every year except 2022


  • Bitcoin’s Wild Ride: Gains, Losses, and How to Keep a Little More of Your Cash

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  • 2023 – The Bitcoin Bull Parade

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  • In the last few months of 2023, Bitcoin was doing a super‑zoom shot, leaping 169 % from the start of the year by December 11.
  • Imagine buying a $1,000 share and seeing it grow to more than $1,690 in just a year.
  • If you’d been a “long‑term holder” during that time, you’d have skated to the top of the crypto leaderboard.

  • Back in 2020 – The “Investment Challenge” Gold Rush

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  • Remember that 2020 Investment Challenge? Bitcoin was the overachiever, multiplying a £1,000 stake into £3,919—a staggering 292 % gain.
  • A perfect example of how a shaky market can still spin treasure when luck is on your side.

  • 2022 – When the Crypto Horse Missed the Sock Drawer

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  • 2022 was rough. Between the Ukraine conflict, inflation spikes, and market jitters, crypto cities went from boom to bust.
  • If you’d dropped a £1,000 into Bitcoin on January 1, 2022, you’d walk away with only £387—a windfall wipe‑out of 613 %.
  • A stark reminder that crypto can turn a “hot” year into a “cold” one without warning.

  • Why Volatility is the Crypto Chameleon

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  • Cryptocurrencies are the “wild cards” of finance: they can shoot up like a firework and crash like a domino set.
  • There’s no financial safety net guaranteeing you will walk away ahead.
  • Talk to your financial wizard (an accountant or tax specialist) to make sure you’re not losing money through hidden fees and taxes.

  • Tax Tips: Keep More of What You Earn

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  • Don’t forget: the pound‑or dollar you make from Bitcoin is still taxable.
  • Keep diligent records of every buy, sell, and trade.
  • Use loss‑carry‑forward rules in your country to offset gains in other years—so you don’t feel the sting of that 2022 dip too hard.

  • Bottom Line – Crypto is like a Roller‑Coaster, Not a Ferris Wheel

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  • One year you’re on the peak, the next on the plunge.
  • If you’re in the game, prepare for the ride, not the seat.
  • Hedge wisely, stay informed, and remember: you can’t gamble on guaranteed returns—but you can bet on information!
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    Disclaimer: This is casual commentary and not financial advice. Consult a professional before risking out loud.

    • Tesla also performed strongly in 2023 but was overtaken by Bitcoin

    Hold on Tight: Tesla’s 2023 Investment Rollercoaster

    When it comes to 2023’s stock market circus, Tesla was the star performing at the top of the ring for most of the year. Picture a straightforward £1,000 bought on New Year’s Day and watch it balloon to a dazzling £2,459 by 17 July—that’s growth that really sparks excitement.

    Quick Snapshot

    • Peak (17 July) – your £1,000 turns into £2,459.
    • Dec 11 – the same fund settles at £2,114, a modest dip from the high.

    But the ride wasn’t all smooth. In October 2023, Tesla’s third‑quarter earnings fell short of the market’s lofty expectations, sending a ripple through the stock’s value. This hiccup nudged the virtual investment back down a bit before the tickers even had a chance to catch their breath.

    Bitcoin Takes Center Stage

    Just when you thought Tesla had its throne secured, Bitcoin swooped in on 23 October 2023 and has since been leading the pack. Its upward trend looks like a perpetual motion machine—no sign of slowing down for now.

    So, whether you’re a Tesla fan or a Bitcoin jazzed‑up enthusiast, 2023’s market has one thing for sure: it never tells you when the next big twist might arrive. Stay strapped in, folks!

    The FTSE 100 and the dollar see losses in 2023

    2023 Investment Challenge: The Dollar Takes a Plunge

    By the close of December 11th, every single player in the 2023 Investment Challenge has earned a return—except for the FTSE 100 and the US Dollar, which are taking a wobbly step down.

    The Dollar’s Downward Trend

    • In 2022, the dollar was the star of the show, but this year it’s lagging behind.
    • If you’d parked £1,000 in the dollar at the start of 2023, that stash would now be worth £953.
    • Result: a tidy loss of £47—not exactly the “makes money” headline.

    FTSE 100: A Tiny Slip

    The FTSE 100 hasn’t vanished, but it’s chalked up a slight hiccup too. With £1,000 invested, you’re looking at a shy £980—a small dip, but still a dip.

    Other Investments: Mild Gains, Big Disappointments

    • Putting your cash into a savings account, gold, or a trendy UK fund gave you a modest sweetener: about £54 in gains.
    • That’s pleasant, but nowhere near the fireworks from a Tesla or Bitcoin jump.

    Why the Dollar Broke a Sweat?

    The real kicker? The dollar’s performance is a mirror of global economic chatter—interest rates, trade tensions, and the collective mind‑set of investors. Just when the market was buzzing with optimism, it decided to take a nap.

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