B&M Launches Dozens of New Stores as Festive Sales Soar

B&M Launches Dozens of New Stores as Festive Sales Soar

Big‑Time Boost: B&M Hits the Holiday Jackpot!

Short‑sale‑hero B&M just turned the Christmas rush into a cash‑crazed extravaganza. With 717 shops buzzing, they saw a 3.7% spike in sales, raking in a whopping £1.35 billion during the final quarter.

Heron Foods: The Frosty Star of the Group

Not to be left out, Heron frozen foods pulled its own win: a 5% jump in revenue, bringing in £1.65 billion over the 13 weeks up to 23 December. Their quarter‑end results show a 11.7% climb to £144 million.

Opening a New Bazaar of Bargains

B&M is on track to open 45 new outlets in the upcoming financial year. Alex Russo, chief executive, smiled over the “golden quarter” and said the strategy is pure: everyday low prices and razor‑sharp cost control. “We’re keeping the shelves stocked, the prices low, and the customers happy,” he shared.

Why It Matters
  • Customers looking to stretch their budgets find a haven.
  • Strong operational play boosts profitability.
  • Future growth promises even more budget‑friendly spots.

So when Christmas bells ring and the holiday sales soar, B&M is the one to hop on—filling pockets and keeping the spirit of saving alive.