DIY Disaster: Homebase’s Website Slumps to Britain’s Worst
New research has dropped Homebase’s online store straight to the bottom of Britain’s “worst website” list. With shoppers finding the site a maze, it’s hard to see how anyone could get a power drill without a mental breakdown.
What the Survey Revealed
- Price comparison—shopping for tools that cost less than a coffee?
- Product range—can you find that rare wooden plank?
- Returns process—how easy is it to send a broken screwdriver back?
The survey, which heard from more than 10,000 consumers, gave Homebase a mere 55 % satisfaction score. Critics point to a confusing layout and outdated product info as the primary culprits. “If you’re looking for a quick fix, this site is as helpful as a rusty butter knife,” one user lamented.
Spokesperson Response
When asked about the setback, a Homebase spokesperson said, “Customer feedback is something we take seriously. We’re actively working on improvements to make the online experience smoother.” Even the best intentions can’t fix a site that feels like a broken ladder.
Other Low Performers
Homebase isn’t the only DIY store in trouble. Dorothy Perkins and Sports Direct followed at the bottom with a joint 61 % rating.
Takeaway
In an era where “click, cart, checkout” should be effortless, Homebase’s website still feels like a trip down the hardware aisle without a proper map. Until they tighten up the navigation and update the inventory, it’s hard to recommend a click‑and‑go shopping experience. If you’re hunting for a hammer or a hint of good customer service, a better option might be to try Wegmans’ site instead.
