Britains Quiet Money Crisis: Why You’re Sitting on a Hidered Treasure Chest
New figures show that only 6 % of Britons actually have their coins in the stock market. The rest are just saving on the sofa, letting a rising price‑tag nibble away at their future.
The “Save‑and‑Stand” Failing Formula
- Nearly half of all adults have never bought shares.
- Those 18‑24 year olds are even more hesitant.
- Risk‑aversion is the prime culprit, but staying cash‑only is a risk in itself.
“Saving feels safe, but with today’s inflation you’re basically giving the rent company a check,” Nigel Green, CEO of deVere Group, puts it. “If we want folks to feel secure, we need a new chat about investing and how it solves the long‑term lag on the welfare system.”
What Happens When Money Just Stays Still?
When you keep your funds in the bank, you’re not only letting prices eat your purchasing power, you’re also missing the chance to grow: stock markets, ISAs, pensions and managed funds churn big capital and fuel jobs. The hidden chain of winners gets stuck, and the wealth gap grows.
Investment is Not an Elite Rodeo
Green reminds us that investing isn’t about picking a hot stock or tracking the ticker all day. It’s about making your money work worldwide—with smart risk‑management and a solid plan. The goal is to turn a pile of cash into a global portfolio that keeps pace with the cost of living.
Let’s Lift the Curtain on Investing
- Clearer, bolder messaging from banks, teachers and the government.
- Make the idea of investing accessible, so it feels more like a daily habit than a rare occasion.
- Show people the power of compounding—every student, every worker knows if they want a future divorce from financial worries.
Seeing confidence stems from clarity, Green says. “We need better tools, better communication and a cultural reset. Investing should be seen as a part of overall wellbeing, not as a side‑kick.”
Why You Should Start Investing… Even If You Aren’t Wealthy Yet
deVere’s research shows young investors paving the way in places that teach finance early. But many Britons still fret over outdated myths or confess they simply don’t know where to start.
“The first step is the easiest,” Green quips. “You don’t need a massive bankroll to begin. The earlier you jump in, the more you gain over time and the better you control your financial story.”
Inaction Costs More Than Money
With real interest rates tumbling near inflation, keeping wealth in a flat account means watching your future slide away. Markets remain resilient, and diversified global portfolios keep proving they’re the smart long‑term play.
“This isn’t a reckless call,” Green concludes. “It’s a responsible one. People deserve to know that investing isn’t about speculation—it’s about strategy.”
