Brits Pay a Premium for All-Inclusive Packages—But the Real Value Falls Short

Brits Pay a Premium for All-Inclusive Packages—But the Real Value Falls Short

All‑Inclusive Getaways: The Hidden Price Tag

It turns out that the phrase “all‑inclusive” is a little misleading for a lot of Brits. Despite the sticker price promising that everything—from pillows to plates—is covered, the reality is that a hefty chunk of your vacation budget gets sucked into the void.

Public Opinion: The Cost‑Effectiveness Paradox

  • 67% of surveyed Britons (about 30 million people) believe all‑inclusive trips are the smartest way to travel.
  • 14% are convinced that they’re nothing but a waste of money.
  • Still, 58% of Brits have actually taken an all‑inclusive holiday at least once.

What You’ll Actually Pay On the Side

Even when you think you’ve got everything, you’ll likely find yourself dipping into your wallet for:

  • Dinners out – 27% of respondents say this is a regular extra.
  • City tours – 26% admit they were tempted by local excursions.
  • Excursions – 25% splurged on activities not listed in the package.

Surprisingly, nearly half of Brits (49%) go out of their way to buy food and drinks beyond the resort’s offerings, whether it’s a midnight snack or a fancy cocktail.

The Numbers Don’t Lie

On average, travelers spend an additional £336 outside the resort’s “all‑inclusive” promise. Across the country, that adds up to a staggering £8.7 billion of extras paid over the past decade.

More than a third (20%) of respondents admit to spending between £500–£1,000 extra each time they book the trip—meaning the entire package might not be as cost‑effective as marketed.

What Version of “All‑Inclusive” Are You Signing Up For?

  • Beach packages – 44% grab the sun and surf.
  • Adults‑only retreats – 32% keep the kids out of the bliss.
  • Luxury getaways – 25% indulge in opulence.

Beyond the beach, Brits are diversifying their choices:

  • Wellness, detox, or mental‑health retreats – 15% of options.
  • All‑inclusive cruises – 35% roll on waves, literally.
Finding Your Perfect Spot

When it comes to picking a destination, 39% consult booking.com reviews, 18% rely on social media or influencers, and a staggering 37% of 18–24‑year‑olds are swayed by TikTok or their favourite influencer’s recommendation.

Words from the Man Behind the Numbers

Andy Cooper, Financial Analyst at CouponBirds, says, “All‑inclusive is sometimes a misnomer. Nine million Brits are blowing an extra £500–£1,000 on things not in the package. While we love seeing people indulging, for those keeping an eye on their wallet, booking separately could be surprisingly cheaper.”

Cooper recommends shopping around to find the package that best fits your budget and personal preferences. CouponBirds’ website is highlighted as a great starting point for those who want to avoid the dreaded “extra cost” surprise.

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