The Rise of Burger & Lobster: From Rooftop Rants to Royal Eats
Imagine four mates, one dusty London rooftop, a spark of genius, and a kitchen vision that would later turn the capital’s dining scene on its head. That moment in 2011 set the stage for what we know today as Burger & Lobster.
The 2011 Rooftop Revelation
It all started when a handful of school friends, armed with ambition and a cheeky appetite for novelty, decided that cooking on a London rooftop could be the secret to a new kind of restaurant. They didn’t build a fancy McMansion; they built a single, simple concept that would become a cult favourite.
The Meat & Shell Game
At the heart of the menu is the duo:
- Burgers that are stacked high and seasoned to perfection.
- Lobster – not your everyday “eat it in a bowl” variety, but the premium, buttery goodness that screams “royalty.”
There are no gimmicks, no sliding plates, no hidden sauces. The philosophy is pure: bring the best of each ingredient to your plate and keep the experience straightforward.
Expansion Plate
The breakfast‑table dream has grown beyond a single rooftop. As of today, Burger & Lobster boasts:
- 9 venues in London.
- 2 in Singapore.
- 2 in New York.
- 5 franchise sites sprinkled across Europe.
And the planners are eyeing fresh spots in Europe and Asia, aiming to tickle taste buds on every continent.
Teamwork with Sybron: The Hig‑Hygiene Hero
Keeping burgers buttery and lobsters impeccably clean sounds tough, but Burger & Lobster has a secret weapon: a partnership with Sybron that takes the headache out of hygiene and cleanliness.
Dino Sura, the Managing Director, sums it up: “Simplicity is the secret sauce. We pair with partners who run like clockwork, are honest and transparent, and leave no room for distractions.”
Why This Matters
Business isn’t just about tasty food; it’s about consistency, trust, and low hassle. With the right partners in place, staff can focus on the burgers and lobsters – the real MVPs of the menu.
In short: what started as a midnight brainstorming session became a rule‑book for deliciousness, clean floors, and a franchise empire that keeps the UK’s diners coming back for more.
Finding the right partner
How Burger & Lobster Switched Gears to a Cleaner, Cheaper Future
What Went Wrong?
By September 2020, the crew at Burger & Lobster realized their cleaning kit was more “yuck” than “yummy.” The board had to decide: keep using the same dull, expensive products, or go gourmet on hygiene?
Enter Sybron—The Kitchen’s New Best Friend
1. Quality Over Perfection
“We wanted the best cleaning gear, but price‑ and service‑are the hero tags,” says Dino.
2. Eco‑Friendly at the Core
Sybron’s green‑charged solutions aren’t just clean— they’re also clean to the planet, which made the whole board nod in delight.
3. Money, Money, Money
Dino smile: “Are we saving cash? Yes, and we love it.”
Why It Was a Match Made in Food Heaven
Dino says the real win was Sybron’s humility and shared mission.
- Family‑Run Vibes: Both companies run by families, so the crew felt a kinship.
- Shared Ethics: A common timeline of values— safety, sustainability, consumer trust.
- Unified Spirit: All team members feel included, not just employees but partners too.
Bottom Line: A Delicious Partnership
Switching to Sybron has brought cleaner kitchens, greener vibes, and a tighter budget. For Burger & Lobster the move feels less like a change, more like a natural evolution— where every crew member feels they’re a vital part of the story.
Beyond the normal standard practice
Sybron’s Sweet Deal: Prices Are Actually Sliding Down!
Dino lets us in on a surprise: “Sybron is the only supplier who actually told us prices have gone down.” He’s used to hearing the usual email soup of creeping price hikes, but this ‘good news’ signal is a refreshing change of pace. The best part? Dino even shared Sybron’s monthly update on his social‑media feed, shouting‑out reductions that he knows will trickle right onto our customers.
What George Mason Says
George Mason from Sybron shares his enthusiasm: “The positive feedback we’ve received about our regular industry updates reassures us that we’re doing right by our customers.” He adds, “With the market looking calm, our crew is pulling their weight behind the scenes to keep those price cuts flowing.”
Why It Matters
- Long‑term Partnerships: A steady drop in costs helps cement relationships that last months, even years.
- Hospitable Hospitality: “Time’s tough for the hospitality scene,” George notes, “and we’re pleased to lend a hand and maybe set an example for the rest of the industry.”
- Real‑time Support: Monthly updates mean you’re never stuck in a price‑ice‑berg – you get the low‑down as it happens.
In a world where most suppliers are all talk about price hikes, Sybron is the unexpected hero keeping your clients happy, your margins safe, and the industry moving forward.
Innovation for sustainability and efficiency
Sybron’s Green Makeover for London’s Dining Scene
Imagine a world where every wipe, every wipe‑out and every fresh-smelling table is powered by nature itself. Sybron is turning that vision into reality across nine of London’s hottest restaurants, swapping out nasty chemicals for a clever, science‑backed solution called SyBio. These products don’t just clean—they disinfect and safeguard surfaces, all while keeping the planet happy.
From the Inside Out: The Bamboo Revolution
- Bamboo’s Growth Rate: That plant is the fastest sprout on Earth—33% of a tree’s pace in just 3‑5 years.
- Carbon Benefits: It produces 38% more oxygen and scoops up more CO₂ than typical trees.
- Environment‑Friendly: No plastics, no harmful chemicals, just pure, efficient nature.
SySoft Bamboo Toilet Tissue—The Game Changer
All nine restaurants recently rolled out Sybron’s SySoft bamboo toilet tissue, following a successful trial at the Soho hotspot. Here’s why the diners and staff are buzzing:
- Thinner & Stronger: Less thickness means fewer blockages—fewer trips to the plumber!
- Zero Plastic: The packaging is 100% free of plastic, slashing waste and aligning with the restaurants’ sustainability goals.
- Reliable Delivery: Sybron’s logistics are spot‑on—no run‑in or delays, keeping kitchens humming.
Operations Director Agi Zawadka shares the sentiment: “The delivery of all items from Sybron is spot on with no issues or problems for us to deal with.” It’s not just an eco‑upgrade, it’s a smooth, everyday win for the team.
Why It Matters
When a restaurant commits to using bamboo products, it delivers a ripple effect—less waste, a cleaner environment, and guests who feel good about what they’re using on the table.
So next time you pull a seat open or wipe down a bar top, you might just be part of the greener future that Sybron’s innovative line is creating.
A transparent approach builds growth
Sybron Keeps the Kitchen Running Smoothly—No Dramas, Just Delicious!
Dino, the go‑to guy for the whole team, says, “If there was a hiccup with Sybron, it’d pop up at our weekly Tuesday huddle. Since partnering with them, we’ve had zero bumps.” That’s the inside scoop—talk about a smooth partnership.
Why the Team Loves Sybron
- Open Communication: Sybron is transparent, shares everything, and anyone on the team can slip in messages—no gatekeepers.
- WhatsApp Big‑Boss: They even created a dedicated WhatsApp group for the head chefs, so you can chat directly with their star contact without missing a beat in the kitchen.
- Responsive Support: Whether it’s delivery delays, price changes, or a sudden hiccup, the Sybron squad is on it.
- Operational Lifesaver: When the pressure mounts, they help crack the toughest operational puzzles.
- Hygiene & Budget Boost: Their products are user‑friendly, trimming down effort, while keeping the kitchen spotless—no extra cost.
Head Chef Ahmed Oubaha’s Take
“Sybron’s part of the Burger & Lobster family and has always been ready to jump in to meet our needs. Their support has been a key factor in keeping deliveries reliable and our pricing up to date—especially when the market is a roller‑coaster,” he says.
He adds, “Their gear is simple, saves us raw hours, and keeps the kitchen germ‑free. We meet all cleanliness regs without blowing the budget. Basically, patience, sanity, and sanity all rolled into one.”
Bottom line: With Sybron, there’s no surprises, just a steady flow of quality and support that keeps the grill sizzling and the pans humming.
The Service and the team
Snap! How Dino & Sybron Hit a Home Run
Why This Partnership Hits All the Bull’s Eyes
Dino’s Take: “We’re focused on two things that sit on top of our CEO’s cool‑cards: service and team. The trick is simple—take care of the crew and the rest just flows. We give the team the freedom to pick their own moves but make sure they’re armed with the right suppliers.”
Sybron has become the secret sauce that keeps the agenda ticking. Their pro‑active grin—especially when it comes to problem‑solving—keeps the wheels turning smoothly.
Real‑World Example – The Soho Restaurant
Picture a busier Friday night. We had a last‑minute slip-up and accidentally ordered soap for the washrooms just before the bell. Thanks to Sybron’s lean, mean logistics, the high‑quality soap arrived on Monday morning—on schedule, no hiccups.
The Beat‑Buddy Factor
- Sybron talks straight to general managers and head chefs—no middle‑man nonsense.
- They’ve tuned into each restaurant’s service needs and event calendar, keeping us in the loop on product changes.
- From order dates to price tweaks, and even holiday rush plans, Sybron’s there every step of the way.
In short, with Sybron on the pipeline, we’re in sync like a well‑orchestrated jazz band—ready to hit every note on time.
Growth is in motion
Staying Focused: Burger & Lobster’s Grand Strategy
After a roaring twelve‑year run, Burger & Lobster isn’t planning to go on a nonstop expansion spree. Instead, they’re sharpening their focus on what they do best—delivering top‑tier seafood and burgers while keeping the company’s vibe fresh and vibrant.
Culture Check‑In 2024
- We wrapped up a series of kitchen make‑overs, but that’s just the corner of the story.
- Our real challenge? Pinning down the culture of a business that’s turned thirteen now.
- We fired up the team with a short questionnaire: “How do you feel about the company? What motivates you?”
- Why it matters: The results help us shape future support and spark positivity across every shift.
Why Sybron is a Must‑Have Partner
Our partners have become the backbone of Burger & Lobster’s journey. Sybron’s involvement has moved beyond the sidelines: they’ve woven themselves into our daily operations.
- “We’re fully confident in Sybron’s transparency and unwavering support,” says the CEO.
- That partnership will push us toward the next milestones—no doubt the burger‑itermi will keep tasting great.
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