Celebrating Two Years of Whisky‑Worthy Wins
London‑based Cask Whisky is throwing a little party for its second birthday. The firm has seen sales skyrocket, just like that fourth‑year‑old seedling in a sun‑baked garden. Meanwhile, a brand‑new office in Aldgate is ready to host whisky shows, investor talks, and maybe even a pop‑up tasting bar for the grumpy dad all the way to Hong Kong.
Words from the CEO, Craig Arch
I’m thrilled to see how far we’ve come since 2021.
“The growth has come on the back of a solid team and a relentless commitment to top‑notch quality and service. We’re not just selling whisky; we’re basically handing over a piece of history.”
New Office, New Crew, New Ambitions
- Hired six additional office staff – team now 13.
- New headquarters in Aldgate: “perfect for hosting whisky workshops, seminars, and maybe a pop‑up podcast on a rainy Thursday.”
- Signed a partnership with the luxury members’ club Circle Eight to offer monthly tastings and exclusive client meetings.
Financial Highlights
Cask Whisky shocked the market with a multi‑million‑pound turnover in its first year of trading. By the time the current fiscal year hit the half‑year mark, the company had already eclipsed that figure again. Talk about a financial roller‑coaster!
Asia‑Pacific Expansion
The company heats up its overseas presence by opening a permanent portfolio manager in Hong Kong. The decision comes after the Scotch Whisky Association highlighted the double‑digit growth in Taiwan, Singapore, India and China – a region now eclipsing the EU as the largest whisky market. Asia‑Pacific exports now account for 29 % of the world’s whisky sales, and the region’s value climbed 50 % from 2021 to £1.8 billion.
Strategic Partnerships
Cask Whisky is cooking up deals with family offices and eyeing markets in South Korea, Malaysia, Singapore and Taiwan. The UK’s recent sign‑off on the Trans‑Pacific Partnership and the ongoing UK‑India FTAs are about to give whisky a super‑charged demand boost over the next few years.
Looking Ahead
“In 2024, we’ll launch our own independent whisky label and widen our network of private trade partners worldwide.”
“Hope to open offices in Europe, the US, and Canada – the whisky world’s growth is a steady 4 % CAGR up to 2027. If we get in early, we’re looking at a very sweet return.”
Stay in the Loop
If you’re keen to get the latest buzz right to your phone, sign up for our updates. We’ll keep the whisky stories flowing just like the river at night.
