What UK Voters Want the Next Government to Fix
As parties drop their manifestos this week, St. James’s Place (SJP) has rolled up its sleeves and spilled the tea on what people really want—straight from an 8,000‑strong survey of adults across the UK.
Short‑Term Fears: The “Now” Problems
- Energy bills – 38% of respondents say we need a price drop, before their UPSISO products take over their lives.
- Inflation – 31% want prices to stop spiking like a holiday balloon on a hot day.
- Cost‑of‑living cushions – 30% want more help so they can keep their grocery lists from being a spreadsheet of future plans.
Long‑Term Chores
- Long‑term care costs – 24% think feeding generational support should be a government responsibility.
- Housing supply – 18% want the housing ladder to be less of a cliff.
- Retirement savings – 18% want to ensure that the golden years aren’t marred by financial angst.
Different Generations, Different Hot Topics
- For 55+ folks: long‑term care (37%) and energy costs (44%) are top priorities.
- For 18‑34 crowd: energy costs (27%) still matter, but 22% want to start climbing the housing ladder.
- For the “squeezed middle” 35‑54: cost‑of‑living support tops the list at 35%.
The Role of Advice in a Political Storm
People aren’t just bracing for change; they’re also reaching out for help. 1 in 5 (21%) have sought financial advice because of shifts in government, policy, or the economy. 18% did it for the cost‑of‑living squeeze.
When it comes to professional help:
- 24% chose a qualified financial adviser because of economic or policy changes.
- 39% turned to free services such as Citizens Advice Bureau, Moneyhelper, and Pension Wise for the same reason.
What the Top Executives Have to Say
Alexandra Loydon, Director of Engagement and Consultancy at SJP, summed it up: “After years of economic turbulence—high energy bills, rising mortgage repayments, and overall living costs—people simply want government support for everyday expenses.
While there’s a pile of longer‑term issues to tackle, whoever takes power in July will have to balance immediate relief with future planning.”
And you get the sense that any policy shift will keep people turning to their financial counsel—whether it’s a seasoned adviser or a trusty free‑greeting from a community office.
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