Black Friday & Cyber Monday 2024: Where the Money Is Going
Picture this: shoppers are ready to splash out £3.33 billion between online and in‑store as they hunt the last Black Friday bargains. Whether it’s tech gadgets, winter wear, or that stylish sofa, the numbers are telling a fascinating story.
Every Minute, Every Hour, Every Day
- £3.67 million spent every minute—so that’s about £231.2 million per hour. That’s a lot of Christmas gifts, folks!
- Spending is down a tiny 0.5% from last year’s £3.34 billion, but the trend is shifting where and when the money flows.
- Retailers are kicking off sales earlier, so Black Friday’s buzz is a bit shorter than usual. That means more people go “shop till they drop” before the real storm hits.
Cyber Monday: Brick & Mortar Still Looks Good
- In‑store sales will total £1.88 billion on Cyber Monday. That’s a solid 4.6% bump from last year’s £1.80 billion.
- People are braving the high street for those last‑minute deals—because nothing beats the rush of actually pulling the outlet off the shelf.
Online Boutiques: A Slight Dip
- Online sales on Cyber Monday will cover £1.45 billion, down from last year’s £1.55 billion—a 6.3% YoY drop.
- Michael Brandy, senior commercial director at VoucherCodes.co.uk, noted that online may be more modest, but the high street remains buzzing. “Gen Z is all about finding the best deals without the “click‑and‑drop” nirvana.”
- With Cyber Monday just three weeks before Christmas, retailers have a prime chance to snag budgets and build loyalty—so expect those shoppers to return for more festive shopping.
Why This Matters
It’s not just about the numbers. 2024’s Black Friday and Cyber Monday are reshaping how we shop, with brick and mortar stores showing resilience and a live‑event engagement that goes viral on social media.
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