D2C App Platform Applicaster Secures £16.7M in Funding Round

Applicaster Lands a Big Boost – £16.7 Million in Funding

In a move that feels like a high‑five to the tech world, Applicaster, the wizards behind making media apps a breeze, has just closed a £16.7 million growth round. The investors are a star‑studded team: Viola Growth leads the pack, with support from 83 North, Pitango, Saban Ventures, and Planven Investments. The cash will help Applicaster spread its wings worldwide and beef up its suite of tools, so media brands can keep up with the ever‑shifting way people binge, scroll, and stream.

“Media is a Kaleidoscope” – Eran Westman’s Take

• “The way we consume media changes every day, and content providers must constantly innovate.”
• “Applicaster gives these companies speed and accessibility, letting them evolve alongside their audiences.”
• “With an agnostic, flexible stack, Applicaster will naturally become the go‑to partner.”

Why Zapp is the Real MVP

Applicaster’s flagship SaaS platform, Zapp, is a one‑stop shop for brands wanting to prototype, develop, and manage apps across phones, tablets, and smart TVs. The benefits are clear:

1. Cut costs.
2. Boost audience engagement.
3. Speed up time‑to‑market.
4. Enable rapid innovation.

CEO Spotlight: Jonathan Laor

Jonathan notes, “In the last year we’ve exploded in growth.” He adds:

“The public consumes content on TV, mobile apps, widgets – everywhere! Brands need to match this constant evolution and reach audiences in fresh, creative ways. At Applicaster, we’re eager to keep partnering with content creators to keep viewers hooked.”

Fresh Faces on the Board

Along with the funding, Applicaster has bolstered its executive lineup:

Both bring deep media and martech expertise, making Applicaster ready to leap into the next chapter.

So next time you pop open your favorite knockout app, remember it’s probably got a little help from Applicaster’s Zapp, that’s where the magic happens!